SlideShare a Scribd company logo
1 of 5
Download to read offline
Digital Competitive Advantage for Marketers

Powered by 24/7 technology, Real Media Group brings together every
digital channel for the advertiser, while helping publishers monetize their
content and run every facet of their advertising operations more effectively.
Current Advertiser Challenges on Digital Marketing


         ROI / Pricing                                   Automation /
           Acquisition of
         quality audiences
                                                           bidding
         on premium sites                                Complexity takes
          and inventory at                              too much time and
              scale at                                        effort
         competitive prices
                                 One platform to
                                    strengthen
                              advertiser’s ability to
                              build brand loyalty or
                              hit activation metrics    Brand safety
            Insights
            Better cross                                    and
         platform targeting                             Transparency
           and audience                                 Daily accountability
               analysis                                  and transparency
                                                               issues



2
Publishers:
                  •   Offer broad premium inventory
                  •   Communicate directly with buyer
                  •   Plan for global reach
                  •   Improves back office workflow by
                      automating functions such
                      as invoicing/tracking/tagging



                 Agencies/Advertisers:
                  •   Select publisher/inventory
                  •   Set KPI benchmarks
                  •   Set pricing and price ceilings
    WPP Agency    •   Set accountability criteria


3
Engage customers with dynamic video creative and
create actionable Branded Content
 Video Pre-roll and in- banner video + creative options
 Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce
 Advanced targeting methods
 Robust reporting and data analysis across format, placement, and audience




4
Growing Digital Marketing Business Together


What we offer:
 Complete solution in Digital Media Planning and Buying
 Most advanced technology available
 Business Intelligence for driving insights
 Client specificsolution in Digital build brands, community, sales
          A Total solutions to
                                                                      A global Presence
               Media Planning
 Global presence with 18 offices




5

More Related Content

Similar to WPP Open

Digital Competivtie Advantage For Publisher
Digital Competivtie Advantage For PublisherDigital Competivtie Advantage For Publisher
Digital Competivtie Advantage For Publisher24/7 Media
 
Oceancom Program Guide
Oceancom Program Guide Oceancom Program Guide
Oceancom Program Guide Oceancom
 
NBCUniversal Sponsored Lunch
NBCUniversal Sponsored LunchNBCUniversal Sponsored Lunch
NBCUniversal Sponsored LunchMediaPost
 
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617Gemius Ukraine
 
Digital Transformation Or Disruption?
Digital Transformation Or Disruption?Digital Transformation Or Disruption?
Digital Transformation Or Disruption?dataxu
 
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechProgrammatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechAdometry by Google
 
Sponsorship Event Proven Winner with SAM
Sponsorship Event Proven Winner with SAMSponsorship Event Proven Winner with SAM
Sponsorship Event Proven Winner with SAMTom O'Sullivan
 
Gravity AD.APT higher CTR for advertising networks
Gravity AD.APT  higher CTR for advertising networksGravity AD.APT  higher CTR for advertising networks
Gravity AD.APT higher CTR for advertising networksEszter Nagy
 
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClark Boyd
 
Sigma B2 B Analytics Intro 4 10
Sigma B2 B Analytics Intro 4 10Sigma B2 B Analytics Intro 4 10
Sigma B2 B Analytics Intro 4 10cmodze
 
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...PerformanceIN
 
9 essential competencies of platform marketing 11 22 2015
9 essential competencies of platform marketing 11 22 20159 essential competencies of platform marketing 11 22 2015
9 essential competencies of platform marketing 11 22 2015Andrew Leone
 
Agency Organization Development
Agency Organization DevelopmentAgency Organization Development
Agency Organization DevelopmentJason Burnham
 
1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April Six1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April SixB2B Marketing
 
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
 

Similar to WPP Open (20)

Digital Competivtie Advantage For Publisher
Digital Competivtie Advantage For PublisherDigital Competivtie Advantage For Publisher
Digital Competivtie Advantage For Publisher
 
B2B Buyer Media Kit
B2B Buyer Media KitB2B Buyer Media Kit
B2B Buyer Media Kit
 
Brand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentationBrand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentation
 
Oceancom Program Guide
Oceancom Program Guide Oceancom Program Guide
Oceancom Program Guide
 
NBCUniversal Sponsored Lunch
NBCUniversal Sponsored LunchNBCUniversal Sponsored Lunch
NBCUniversal Sponsored Lunch
 
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
 
Digital Transformation Or Disruption?
Digital Transformation Or Disruption?Digital Transformation Or Disruption?
Digital Transformation Or Disruption?
 
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad TechProgrammatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad Tech
 
B2B Seller Media Kit
B2B Seller Media KitB2B Seller Media Kit
B2B Seller Media Kit
 
Sponsorship Event Proven Winner with SAM
Sponsorship Event Proven Winner with SAMSponsorship Event Proven Winner with SAM
Sponsorship Event Proven Winner with SAM
 
Yesmail Market Intelligence
Yesmail Market Intelligence Yesmail Market Intelligence
Yesmail Market Intelligence
 
Programmatic Marketing Part 1 of 3
Programmatic Marketing Part 1 of 3Programmatic Marketing Part 1 of 3
Programmatic Marketing Part 1 of 3
 
Gravity AD.APT higher CTR for advertising networks
Gravity AD.APT  higher CTR for advertising networksGravity AD.APT  higher CTR for advertising networks
Gravity AD.APT higher CTR for advertising networks
 
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ Buyers Forum - Bid management - PPC, Social Media, DisplayClickZ Buyers Forum - Bid management - PPC, Social Media, Display
ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
 
Sigma B2 B Analytics Intro 4 10
Sigma B2 B Analytics Intro 4 10Sigma B2 B Analytics Intro 4 10
Sigma B2 B Analytics Intro 4 10
 
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...
Performance Marketing Technology: Expanding Advertiser Partnerships - Nick Mo...
 
9 essential competencies of platform marketing 11 22 2015
9 essential competencies of platform marketing 11 22 20159 essential competencies of platform marketing 11 22 2015
9 essential competencies of platform marketing 11 22 2015
 
Agency Organization Development
Agency Organization DevelopmentAgency Organization Development
Agency Organization Development
 
1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April Six1500 1530 Fiona Shepherd and Sinead Woodley, April Six
1500 1530 Fiona Shepherd and Sinead Woodley, April Six
 
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
 

WPP Open

  • 1. Digital Competitive Advantage for Marketers Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
  • 2. Current Advertiser Challenges on Digital Marketing ROI / Pricing Automation / Acquisition of quality audiences bidding on premium sites Complexity takes and inventory at too much time and scale at effort competitive prices One platform to strengthen advertiser’s ability to build brand loyalty or hit activation metrics Brand safety Insights Better cross and platform targeting Transparency and audience Daily accountability analysis and transparency issues 2
  • 3. Publishers: • Offer broad premium inventory • Communicate directly with buyer • Plan for global reach • Improves back office workflow by automating functions such as invoicing/tracking/tagging Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilings WPP Agency • Set accountability criteria 3
  • 4. Engage customers with dynamic video creative and create actionable Branded Content  Video Pre-roll and in- banner video + creative options  Enhanced pre-roll to drive qualified traffic to web sites, social channels and e-commerce  Advanced targeting methods  Robust reporting and data analysis across format, placement, and audience 4
  • 5. Growing Digital Marketing Business Together What we offer:  Complete solution in Digital Media Planning and Buying  Most advanced technology available  Business Intelligence for driving insights  Client specificsolution in Digital build brands, community, sales A Total solutions to A global Presence Media Planning  Global presence with 18 offices 5