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Session 9 Assesment Seagate Technologies

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Susan Rice Lincoln

Europe's Leading Social Media Specialist

http://www.masterthenewnet.com

twitter @susanrlincoln

(33) 6 80 03 92 36

Paris, France




Published in: Education, Technology

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  • 1. A Plan For A Social Media Assessment For Seagate Technologies Where to go, what to ask…
  • 2. The Pathway • The Basics – LinkedIn (Look for specific people and voices) – Facebook (Look for specific people and voices) – Twitter ( Look for specific people and voices) – Google Groups – Yahoo Groups – Google Search – Tools • SocialLabs • Sysmosos • Techrigy
  • 3. Customer issues to Explore • Identify key storage issues/problems • Understand where there is the most satisfaction/most discontent • Identify the issues that haven’t been addressed by the company • Analyse the opportunities and challenges present in the current storage marketplace today • Begin to see patterns geographically in terms of issues/conversations/problems
  • 4. Brand Aspects To Explore • Get a handle for the overall feeling/activity/conversations for/about Seagate across various communities • Identify the team/individual responsible for Seagate’s social presence • Analyse how engaged the team/individual is • Understand where Seagate is in various social communities (forums/groups/social networks/microblogs) • Evaluate how coherent the Seagate social media voice is and how it is developing
  • 5. Partner Issues To Explore • Explore Seagate’s unique partner incentive programme…strengths/weaknesses • Get a handle on the partner’s social media conversation both in terms of Seagate and the marketplace • Identify key issues/problems for partners vis-à-vis Seagate • Understand partner’s key marketplace challenges • Analyse how well Seagate helps its partners meet these marketplace challenges • Look at overall dialogue between Seagate/partners (extent, frequency, depth)
  • 6. Competitors Assessment • Seagate has hundreds of competitors. It will be important to concentrate on a few to begin with: – Western Digital – Hitachi Global Storage – Fujitsu
  • 7. Questions To Ask About Competitors • How present are they in the social media space • What are their issues? • What do their customers compliment them on/ complain about? • What are the questions the customers ask them? • Do the competitors respond? • Are the competitors available for their customers and their partners? • Who is in charge of the social media for each company? • How good a job do they do?
  • 8. The Influencers • Identify the key influencers in this marketplace – Blogs – Twitter Accounts – Facebook Accounts – LinkedIn Accounts
  • 9. The Influencers • Identify the issues the influencers think are important • Try to get a good handle on what the they about Seagate as well as each of Seagate’s competitors • What is their relationship with the company? With Seagate’s customers? • Extract specific conversations and blog posts to give a feeling of the compelling issues
  • 10. Seagate Customer-Possible Links to Explore • http://esgblogs.typepad.com/steves_it_rants/ • http://storagemojo.com/ • http://it.toolbox.com/blogs/storage-topics/it-is-not-the-ssd-technology-but-what-you-do-with-it- 31266 • http://www.itbusinessedge.com/cm/community/news/inf/blog/disaster-recovery-tops-data- storage-issues/?cs=20038 • http://blogs.eweek.com/ • http://www.informationweek.com/blog/main/archives/2008/07/what_should_vmw.html;jsessioni d=MWEDFN2RRTFPIQSNDLPCKHSCJ • http://www.computerworld.com/taxonomy/000/000/000/taxonomy_000000019_index.jsp • http://www.techcrunch.com/2006/01/31/the-online-storage-gang/ • http://itknowledgeexchange.techtarget.com/itanswers?s=seagate&searchtype=IT+Blogs&x=0&y=0 • http://blogs.consumerreports.org/electronics/computer_storagehard_drives/ • twitter search (Seagate) • http://www.youtube.com/watch?v=_zXq_bS3R1E&feature=channel_page • • http://www.newegg.com/Product/Product.aspx?Item=N82E16822148374&nm_mc=OTC- RSS&cm_mmc=OTC-RSS-_-Laptop Hard Drives • http://www.wired.com/reviews/product/pr_0506_head2head_storage
  • 11. Seagate Brand-Possible Links to Explore • http://enthttp://esgblogs.typepad.com/steves_it_rants/ • http://storagemojo.com/ • http://it.toolbox.com/blogs/storage-topics/it-is-not-the-ssd-technology-but-what-you-do-with-it-31266 • http://www.itbusinessedge.com/cm/community/news/inf/blog/disaster-recovery-tops-data-storage-issues/?cs=20038 • http://blogs.eweek.com/ • http://www.informationweek.com/blog/main/archives/2008/07/what_should_vmw.html;jsessionid=MWEDFN2RRTFPIQSN DLPCKHSCJ • http://www.computerworld.com/taxonomy/000/000/000/taxonomy_000000019_index.jsp • http://www.techcrunch.com/2006/01/31/the-online-storage-gang/ • http://itknowledgeexchange.techtarget.com/itanswers?s=seagate&searchtype=IT+Blogs&x=0&y=0 • http://blogs.consumerreports.org/electronics/computer_storagehard_drives/ • twitter search (Seagate) • http://www.youtube.com/watch?v=_zXq_bS3R1E&feature=channel_page • • http://www.newegg.com/Product/Product.aspx?Item=N82E16822148374&nm_mc=OTC-RSS&cm_mmc=OTC-RSS-_-Laptop Hard Drives • • http://www.wired.com/reviews/product/pr_0506_head2head_storage • erprise.media.seagate.com/ • http://smb.media.seagate.com/ • http://consumer.media.seagate.com/ • http://storageeffect.media.seagate.com/ • http://forums.seagate.com/stx/board/message?board.id=ata_drives&thread.id=3668&view=by_date_ascending&page=1 • http://www.facebook.com/pages/Seagate-Technology/27335728124
  • 12. Seagate Partners-Possible Links to Explore • http://www.askwebhosting.com/story/20839/Se agate_Wins_2009_Everything_Channel_Five- Star_Award_for_Partner_Program_Excellence.ht m • • http://www.tibco.com/multimedia/ss- seagate_tcm8-756.pdf • Will have to call Seagate to identify some key partners..there are 14,000!!
  • 13. Seagate Competition-Possible Links to Explore • Fujitsu • Hitachi Global Storage • Western Digital • http://blogs.hds.com/hu/ • http://marksblog.emc.com/