Karen Fewell of Digital Blonde discusses the psychology of social media in this talk from the 123VOOM event.

1. @DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Psychology of
Social Media
@DigitalBlonde

2. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“Social media is about psychology
and sociology more than
technology”
Brian Solis

3. @DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“95% of decisions
are non
conscious”

4. @DigitalBlonde@DigitalBlonde
An average person makes more than 200
decisions about food every day, many of
which are made unconsciously.
Karen Fewell @DigitalBlonde

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Primal
Emotional
Rational
Decisions
Karen Fewell @DigitalBlonde

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“65% of adult conversations are
actually stories”

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@pauljzak @uweg #BloodBrand
http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW
@DigitalBlonde

8. @DigitalBlondeKaren Fewell @DigitalBlonde

9. @DigitalBlondeKaren Fewell @DigitalBlonde
Give
Give
Give

10. @DigitalBlonde
Digital Blonde’s
Secret
Karen Fewell @DigitalBlonde
What makes
people
share?

11. @DigitalBlonde
Digital Blonde’s
Secret
Karen Fewell @DigitalBlonde

12. @DigitalBlonde
Digital Blonde’s
Secret
Spark, Entertain, Connect, Reward,
Educate and Trust
Karen Fewell @DigitalBlonde

13. @DigitalBlonde