Zef Neemuchwala

Ontario, CA United States

Lead Consultant

Technology / Software / Internet

…just add FUN. We are a gamification consultancy based in California. We help our clients increase engagement by adding fun to their existing processes. Our philosophy was developed by Zef after his tenure as a Senior Teaching Fellow at the University of Leeds. Zef spent 6 months building his PhD hypothesis – Games are the best pedagogical tool for teaching entrepreneurship. However finding the right first supervisor at Leeds proved elusive and he decided that starting a business might be a faster way to test his hypothesis. Coming from cold and rainy Britain, Zef wanted a company name that represented sunny California and the majestic Sequoia trees. This is how Yellow Sequoia was bor