1. READER PROFILE
Going to a picnic?
NO! Its all changed to going
shopping or a place for
entertainment!
TOTAL readership spends: £200000
Teenagers and the young adults only think of going to a place
where entertainment is at its peak .
ZOOM! Readers spend an average of £75 weekly on going out.
Always up to date with the TECH!
72% own an ipod or a mp3 player.
All have access to a laptop and internet!
Favourite TV channels:
47% MTV
22% SKY SPORTS
25% BBC
6% SKY NEWS
MALE READERSHIP: 62%
FEMALE READERSHIP: 38%
SINGLE: 78%
MARRIED: 20%
UNKNOWN: 2%
STUDENTS: 89%
FULL TIME EMPLOYED: 9%
PART TIME EMPLYED: 2%