This document outlines a project called "Islam Is" that aims to counter Islamophobic propaganda by inviting non-Muslims to Islam using short, simple messages on social media. The project's main goal is da'wah (invitation to Allah) using 3-word sentences. It will utilize social media platforms like Facebook, Twitter, and Instagram both through individual and team-based work, targeting different languages and countries with a budget of $33,000. The targeted audience is non-Muslims, and the project is expected to be efficient given techniques used in advertising to subconsciously influence viewers through repeated exposure. Examples of previous campaigns are provided.