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Marketing KPI-Indicator or Guarantee?

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营销如同天气预报般,会受很多因素的影响,营销KPI一般是效果的预估参考,我们不应该把营销效果的KPI当作一种必须作出的承诺和保证。

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Marketing KPI-Indicator or Guarantee?

  1. 1. KPI INDICATOR OR GUARANTEE
  2. 2. KPI - Key Performance Indicator
  3. 3. Like Weather Forecast
  4. 4. They are very very professional
  5. 5. But...
  6. 6. INDICATOR ≠ GUARANTEE

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