3. What my boss think I
do
What the users think I
do
What I really do
What society thinks I
do
What my friends think
I do
What my mom thinks I
do
4.
5.
6.
7. « Markets are conversations »
Doc Searls and David Weinberger, The Cluetrain Manifesto
8. EPFL Presentation | 01.2013 8
Social media
A major sociological trend
Every individual is a potential media outlet
New mediatic power has emerged
Organizations become content creators
Membres de
l’organisation
Organisation
Médias de
masse
News
Relations média, évènements, …
Médias
trad
Médias
sociaux
10. EPFL Presentation | 01.2013 10
What organizations do
• Social Media Monitoring
• Contextual and predictive offers and ads
• Community Management, Value Co-Creation
• Crowd-everything
11.
12. EPFL Presentation | 01.2013 12
Social Media Monitoring
• Conversation Volume Measure (on a given subject, theme,
organization, person, …)
• Identification of the conversation location
• Identification of influence sources
• Competitive intelligence
• Trend identification
• Feedback
• Crisis management support
• E-reputation management
Monitoring
14. EPFL Presentation | 01.2013 14
Social Media Monitoring
Direct access to
the online
conversations
Online articles or
conversations per
media type
(Mainstream News,
Blogs, Twitter,
Facebook, …), region,
language, in real time
Monitoring
16. Crisis Management
Before the crisis
•Know your
communitites
•Detect
•Internal Organization
During the crisis
•Listen
•Evaluate
•Act
After the crisis
•Listen
•Evaluate
Monitoring
