SlideShare a Scribd company logo
1 of 17
observations
        -------Elaine
• Actually this Armani logo didn’t catch my
  attention before I entered, the door was
  open, the sign was simple, I wouldn’t
  notice this store if I didn’t know this
  brand…
• Everything was just.. Simple.. The
  environment was not loud at all.
• The salesperson followed me for a few
  minutes, my friend was with me, she was
  not well-dressed, I could tell the unfriendly
  expression on the salesperson’s face..

• This store is mainly for male style clothes,
  but the customers are mainly female..
• Oh well, this store was pretty large.
• The shopwindow was really light and
  catching (that’s mostly because I like this
  style :P)
• The ceilling was high, looked like a small
  palace inside, products was arranged
  according to function.
• BUT..
• It’s getting into winter, the salesperson
  were too busy with stocking , they
  ignored the customers …
• This is a
  stylish
  cosmetic
  shop…
  the
  picture
  catches
  me
• But the
  uniform of
  salesperson
  was…urm..
• Weird…
• (in the middle, 3
  women with purple
  socks)
But they were nice anyway 
• Oh this is a jewelry shop, very nice one..
  Nice salesperson, good service…
• I was just wondering why the saleswomen
  all wear very heavy red lipstick..
  Maybe to catch our attention
  about what she wants to say..
• Narrow space…
• (No customers at all within the 15 minutes
  I was there..)
• The salesperson won’t talk to you much,
  even though you were trying to speak to
  her…
a photo studio…
well-trained workers. Smile all the time.
there was rose smell in it… romantic
 smell..
the studio rented the whole building..
• Beautiful
  window!!
  !
• Um…it was an
  accident I saw
  them smoking
  outside..

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Observations

  • 1. observations -------Elaine
  • 2.
  • 3. • Actually this Armani logo didn’t catch my attention before I entered, the door was open, the sign was simple, I wouldn’t notice this store if I didn’t know this brand… • Everything was just.. Simple.. The environment was not loud at all.
  • 4. • The salesperson followed me for a few minutes, my friend was with me, she was not well-dressed, I could tell the unfriendly expression on the salesperson’s face.. • This store is mainly for male style clothes, but the customers are mainly female..
  • 5.
  • 6. • Oh well, this store was pretty large. • The shopwindow was really light and catching (that’s mostly because I like this style :P) • The ceilling was high, looked like a small palace inside, products was arranged according to function.
  • 7. • BUT.. • It’s getting into winter, the salesperson were too busy with stocking , they ignored the customers …
  • 8. • This is a stylish cosmetic shop… the picture catches me
  • 9. • But the uniform of salesperson was…urm.. • Weird… • (in the middle, 3 women with purple socks)
  • 10. But they were nice anyway 
  • 11.
  • 12. • Oh this is a jewelry shop, very nice one.. Nice salesperson, good service… • I was just wondering why the saleswomen all wear very heavy red lipstick.. Maybe to catch our attention about what she wants to say..
  • 13.
  • 14. • Narrow space… • (No customers at all within the 15 minutes I was there..) • The salesperson won’t talk to you much, even though you were trying to speak to her…
  • 15.
  • 16. a photo studio… well-trained workers. Smile all the time. there was rose smell in it… romantic smell.. the studio rented the whole building..
  • 17. • Beautiful window!! ! • Um…it was an accident I saw them smoking outside..