[En] Visionary Marketing 2014-2016 business cases

Visionary
Business Cases
for the 2014 – 2016 period
A selection of best clients business cases
Last updated: Nov 24, 2016
visionarymarketing.com

Oct. 2016 2
A selection of our 2014-2016 business cases
Visionary Marketing was founded in March 2014. Since then we have been able to serve 60° clients in
various areas ranging from consulting to social media and influence. Here we have provided a selection of
our 2014-2016 engagements with some of those clients.
Our expertise is mostly centred on B2B marketing and complex deals, with engagements in verticals such as IT,
Cloud computing and Big Data, Telecoms, Utilities, Banking, Healthcare and Insurance. Our staff is composed of
seasoned experts, copywriters and home-trained highly skilled young professionals.
Click the relevant button for details
copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
Consulting
1 Content
marketing
& influence
2 Workshops
Training &
Teaching
3 Audits,
Benchmarks
& SEO
4

Oct. 2016 3
Consulting1
Digital transformation, strategic consulting,
benchmarking, auditing and positioning, strategic
pitches and digital innovation consulting

Group BPCE is France’s 4th largest retail bank (€ 3.2bn profit). Pramex
International is a BPCE subsidiary in charge of supporting small and medium
businesses with their internationalisation
We have provided Pramex international with strategic and operational
support and guidance in order to better meet its core business
objectives and prepare for growth in the future.
Oct. 2016 4
Fluksaqua is a spin-off of Veolia. It was designed to become a forum for water
technology professionals not only for Veolia but all other utilities. It is now
attracting above 10,000 professionals, 50% of whom are from other utilities.
We have supported Fluksaqua at all stages of their development, from the
ideation phase to its day to day operations and international deployment. This
consulting project was conducted in 3 phases:
• Consulting and support (setting goals, methods, initial content and
collaboration techniques) as well as initial study and workshops
• Launch and community set up and facilitation and growth hacking (all in a
very niche B2B and technical environment)
• Continuous Marketing effort and guidance
Visionary Marketing has helped Pramex international
elicit its strategy in order to face future challenges and
growth and shape the digital department
Finance and Consulting Utilities
Visionary Marketing has supported Fluksaqua on
its marketing and community functions from day
one (late 2014)

GEM (Grenoble Management School) is set in France’s Silicon Valley
and is one of Europe’s leading business schools (19th according to FT ranking) ,
attractions thousands of foreign students from around the globe. Its Masters in Digital
Business Strategy is unique in Europe
We have supported the school with the strategic analysis of its MS in Digital
Business Strategy (http://en.grenoble-em.com/node/3962) in order to pave the
way for the development of a unique programme in English in this area.
Oct. 2016 5
Youstice is a Czech start-up backed by Slovak Telecom and set to become a
leading European service dedicated to the handling of customer complaints. We
have worked with Youstice on a number of subjects, in English and French
We have supported Youstice with the selection and recruitment of a
business developer for the French marketing through the selection of
seasoned individuals with strong business acumen in that area. We
have also helped Youstice be known to selected targeted legal and
business audiences locally and internationally through strategic
content publication in English and French
Visionary Marketing has helped Youstice find the
relevant partner in France for its business development
Visionary Marketing has helped position and re-engineer
the entire programme of GEM’s MS in digital business
strategy
Start-up - legal services Education

Mutuelle Générale is the 12th largest French health insurance company with 1.5
million clients and revenues of €1.14bn yearly revenues.
We have supported Mutuelle Générale with consulting and support
services in the area of innovation and ideation, thereby
Consulting and support on innovation processes
Identify and define the adapted tools and methods for an effective
technological watch
GRTgaz is a leading French utility dedicated to Gas distribution with
€624 billion investment and 2,959 employees and 130 shipping customers at end
2015, 19 connected distribution network operators
768 connected industrial customers
We have supported GRTgaz with the definition of the new roadmap
for its new Intranet and pave the way for a vision of collaboration
across all parts of tthe organisations and the various teams. We have
conducted the workshops, facilitated creativity and ideation sessions
and issued recommendations for the company to develop internal
collaboration successfully.
Oct. 2016 6copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
Visionary Marketing has supported GRTgaz with its
vision of collaboration in the workplace in joint IT and
user workshop sessions
Our methodology for joint innovation
has been described in a white paper
entitled
“Bringing Ideas to Reality”
Utilities Health Insurance

Oct. 2016 7
Alcatel Lucent revenue is a leading and innovative unified
communications provider primarily based in USA, UK and France.
They serve more than 500,000 clients worldwide. They have 2,700+
employees and 2,900+ partners worldwide.
We have worked directly with the EVP and GM of the ALE
Communications Business Division in order to structure the
main strategic pitch around 3 main phases 1) why change 2)
what we aim at 3) how to delivered
This had led to a strategic document (with 3 supporting
podcasts) which serves as the basis for the strategic change
at ALE.
This document is strategic and confidential. It will be available in English and French by
end of 2016. It is serving as the basis for the turnover of the company and the launch of
its new UCaaS strategy
Visionary Marketing has supported Alcatel Lucent
Enterprise with the description and positioning of its
internal and external strategic pitch to maximise its
impact and the benefit for the brand
Telecoms equipment manufacturing

Oct. 2016 8
Content
marketing
& influence
2
Visionary Marketing provides strategic content in
order to position brands as experts in their area.
Our 22-year international experience in that area
makes it possible for us to support even the largest
international brands

eZ Systems is a leading Worldwide software vendor founded in 1999 in Norway
with 15+ years experience as a commercial open source technology provider. eZ
supports 500+ enterprise customers in 25+ countries. eZ has more than 85
employees in 8 offices throughout Europe, North America and Asia.
Visionary Marketing has worked with eZ Systems in order to
share stories about innovative Websites and Website
factories all created upon the eZ platform. 10 blog pieces
were written and posted with their companion podcasts and
videos and shared broadly on the Visionary Marketing
network of influence. In addition, a whitepaper was written on
how to maximise one’s presence on the Web..
IT – Software industry
With this campaign eZ Systems France was able to close
a large deal

Profil Technology is an independent French software vendor. They were
created in 1989 by an innovative group of engineers. They are the sole reseller of
all Bitdefender IT security solutions in France.
Visionary marketing has worked on a strategic content marketing
solution with Profil Technology to better position its Egedian brand
around IT admin and security solutions for the workplace. We have
built and executed a content strategy that is adapted to the market
and its needs by crafting highly targeted content and working on
influence through the positioning of this unique content. This has led
to immediate results by way of lead generation in a matter of weeks.
IT – software and security solutions
With this new highly segmented expert IT portal, Profil
Technology was able to generate leads in a matter of
weeks

Jems Group is an expert IT services company dedicated to
Big Data and Business Intelligence.
Visionary marketing has worked with Jems group on
its local influence through content marketing and
influence marketing, placing the IT services company
on the map of those businesses which define the
world of Big Data through their expertise and mastery
of technologies.
Visionary Marketing has produced and publicised various strategic
pieces of content with a Word of Mouth Marketing approach
Jem’s little black book of Big Data was downloaded 400
times in just one morning (strictly through earned media)
and brought immediate leads
Big Data

Dassault Systèmes is a leading International software company. Its
3DEXPERIENCE Platform leverages the Company’s world-leading 3D
software applications to transform the way products are designed,
produced, and supported.
Visionary Marketing supported 3DS with the
organisation of its international ambassador
programme meeting in order to kick start a project
regarding the sharing of content and establish thought
leadership.

Bridge is a leading online-to-offline commerce platform, helping brands and retailers to
increase in-store sales. BRIDGE captures local internet traffic and converts it into
physical sales. More than 220 brands and retailers around the world use BRIDGE to
grow their locations online presence and convert local online traffic into customers.
Bridge is now part of Solocal Group, an international (French based) €1 billion revenue
listed company, with 15 subsidiaries focused on local digital media and advertising
solutions.
Specialties
Since early 2015 we have supported Bridge with its content strategy
by providing strategic texts both for their own digital assets and other
resources. Visionary Marketing is namely involved in building all of
Bridge’s personas and business cases such as the Ducati business
cased on the right-hand side. We have worked with Bridge in English,
Spanish and French. Visionary Marketing is also involved with Bridge
regarding its product catalogue.

Cloudwatt is a player in the field of cloud computing and a Worldwide
pioneer with regard to the implementation of OpenStack and Docker in live
cloud computing environments. Since 2016 they have become the public
cloud brand for Orange Business Services.
Adaptation of Cloudwatt’s legal contracts and Service level
agreements into English. Work on various pieces of content and
Webinars on various subjects in the field of Big Data, PaaS and
IaaS (Cloud computing). Coverage of various events including
the main Cloudwatt 2015 VAR event. Training of staff on the
impact of Big Data on marketing. Cloudwatt is now an Orange
brand.
several hundreds of attendees have been exposed to
Cloudwatt’s content regarding its expertise in IaaS and
Paas for cloud computing and Big Data
Cloud Computing & Big Data
infrastructure

Orange Business Services is a global IT and
communications services provider, with services
in 220 countries. Visionary Marketing has been
working for 3 years with Orange Business Services and its cloud
computing arm Orange Cloud for Business
Since early 2014, Visionary Marketing has worked on a retainer with
Orange Business Services in order to provide services on all kinds of
subjects, from highly strategic to deeply technical, on various matters
(IT, Big Data, Telecoms). We have supported Orange with all sorts of
tasks: content strategy, blog posts, personas and business cases,
targeted emailing campaigns, marketing automation, White papers,
Website content, SEO, video, events, webinars, influence and social
media.
Visionary Marketing designed, invented and created
Webinathons for Orange. Since 2015, over 1,500
attendees have joined Orange Business webinars, be
they strategic or technical
Over 60 Webinars in less than 2 years
dozens of blog posts
1,000s of professionals reached on social media
marketing automation, video, white papers…
IT – Communications - Cloud Computing

Business & Decision is a global management, strategy consulting and
systems integration group solving business problems through Digital
Transformation. As a leader in Digital Customer Experience and Data
& Analytics.
in 2014-2015 Visionary Marketing supported Business & Decision
with their expert blogging initiative. We not only helped the service
company build the first wireframe for the blog, we set everything up,
but from a content and social media point of view as well as from a
change management point of view. This has made it possible for B&D
to kickstart its blogging initiative in America and France in no time and
reap the benefits of a new positioning around Big Data and digital
transformation.
With this B2B Marketing campaign, B&D was able to attract 500
visitors per day on its blog after only 2 months. The Big data white
paper was downloaded 4,000 times in two months and was very
well received by the ecosystem
Big Data

Promise consulting is a Paris-based
expert consultancy dedicated to the
luxury market with international exposure in North America, Japan,
China and Europe.
We are continuously supporting Promise consulting with their
influence marketing as well as influence event management and
social media promotion. We also support them with specialist
marketing content creation (mostly on blogs with video
interviews)
Adobe is a leading international software
solutions provider. Adobe Marketing cloud is
the entity dedicated to all sales and marketing solutions at Adobe.
Visionary Marketing has supported Adobe Marketing Cloud
in France with various pieces of content dedicated to CRM,
DMP, Marketing automation and omni-channel. Some of our
blog pieces have been written for the Adobe Marketing blog
while others, at their request, have been published on our
Marketing & Innovation blog in order to ensure optimal
visibility and sharing. We are regularly included in Adobe’s
panel of influencers in order to support them with content
provision on their target subjects.
Marketing - consulting IT – Software industry

Sparklane is a forward-looking innovative Big Data company which
was created in 2009 in Nantes, France. Its core business is
Big Data technologies for Sales and decision-makers. It serves more
than 600 customers and has 60 members of staff. Sparklane’s
exclusive algorithms crunch 3,500+ information feeds daily in real
time and has millions of contacts in store. Sparklane enables its
clients to understand their market better and find new business
opportunities.
In 2014-2015 Visionary Marketing worked alongside Business &
Decision on its content strategy in order to position the company as a
big player in the field of Big Data and Digital Transformation.
Visionary Marketing designed, produced and publicised a hugely
successful white paper on this subject entitled “From Big Data To Big
Busine$$” available in English and French. We have also worked with
Business & Decision on their influence strategy and helped them
develop their own skills in order to successfully manage their own
blog. The Business & Decision blog is one of the most successful in
this area in France.
With this B2B Marketing campaign, B&D was able to attract 500
visitors per day on its blog after only 2 months. The Big data white
paper was downloaded 4,000 times in two months and was very
well received by the ecosystem
Big Data

Oct. 2016 19
Workshops
Training &
Teaching
3
Visionary Marketing designs, organises and
facilitates workshops dedicated to digital innovation,
training and digital strategy

Novartis is a global
healthcare company based in Basel,
Switzerland, with roots dating back more than 150 years. We provide
healthcare solutions that address the evolving needs of patients and
societies worldwide. Novartis products are available in more than 180
countries and they reached nearly 1 billion people globally in 2015.
About 123 000 people of 144 nationalities work at Novartis around the
world.
Visionary Marketing organised an interactive training one-
day session on behalf of the pharma company in order to
better get to grips with the impact of digital within the
business, and the relationship with partners, clients and
patients. This involved teambuilding exercises and Twitter
battles and group work (10 groups of 5 participants each).
Healthcare

GEM (Grenoble Management School) is set in France’s Silicon Valley
and is one of Europe’s leading business schools (19th according to FT
ranking) , attractions thousands of foreign students from around the globe.
Its Masters in Digital Business Strategy is unique in Europe. It is based on
the Paris campus.
Visionary Marketing is managing the master’s degree from A to Z
implementing innovation and flipped teaching. A Student’s blog
was created http://digital-me-up.com which serves as a basis for
flipped teaching and learning content marketing techniques. We
are in charge of recruitment, course content and follow-up and
promotion.
GEM’s Advanced Masters in Digital Business Strategy is
a leading training programme for students and exec
students aiming to become digital managers/directors. 15
exec students were recruited in 2016
Education services

Founded in 1974, PSB Paris School of Business is a European
elite management school that combines academic excellence,
international awareness and professional experience.
We have been teaching at PSB (Masters and MBA
classes) since 2007 about different digital topics like :
digital marketing, content marketing, social media
marketing, word of mouth marketing and Enterprise
Social Networks (ESN). We introduced new methods of
teaching such as Web-based lectures as early as 2007.
Workshop and content marketing (including video and blog
pieces) regarding the use of email in the workplace. Similar
engagements for other organisations (Axema, CNRS)
Education services Space industry

Oct. 2016 23
Audits,
Benchmarks
& SEO
4

Keyyo is an alternative French communications provider. It was
created in 1994. It delivers advanced communications services
8,000+ B2B clients with 200,000+ end users, 50% of which use VOIP.
Visionary Marketing supported Keyyo with its new
Website by auditing its SEO. The engagement
involved supporting the team on location and remotely
Mobistar, now Orange Belgium, is
a leading mobile provider in Benelux.
The Belgian operator caters for both B2B and B2C clients.
Visionary Marketing supported Mobistar with its
content marketing strategy through a Man From Mars
Report. We helped the B2B arm of Mobistar
reorganise entirely its Web assets and refocus its
content strategy on the right target and topics.
All our
recommendations
were implemented
within two weeks.
Telecommunications Telecommunications

Some of our clients
Here are some of the engagements carried out with B2B and B2C clients:
Digital assessments and training sessions for banks, healthcare companies, high tech
businesses and various international training organisations.
Client support with regard to change management in the field of digital marketing. Expert blog
creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big
Data. We have also worked for businesses dealing with consumers, have trained top managers,
communications experts, and various staffers in all sorts of companies. We have led induction
seminars, crash courses, in-depth sessions and strategic sessions.
We have also led social media and word of mouth marketing campaigns, optimised websites
(SEO, SEM, content optimisation), created white papers dedicated to Web matters and
developed personas for businesses mostly in IT, cloud computing and Telecoms.
Oct. 2016 25
copyright 2016 - Visionary Marketing - all rights reserved -
visionarymarketing.com @vismktg

[En] Visionary Marketing 2014-2016 business cases

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[En] Visionary Marketing 2014-2016 business cases