1. i
How is the TPP known and
perceived by Vietnamese ?
TRAKQuarterly Article by
Indochina Research Ltd.
Q4 2015
Indochina Research Ltd (IRL Vietnam) has conducted a survey among 600 people in Hanoi and
Ho Chi Minh City aged 15 to 64 years old, from October 22nd to November 3rd 2015.
Awareness about the TPP
28%
have spontaneously named the
TPP as major international
agreement signed by Vietnam
Although the information has been widely
covered by the press, only 28% of overall
respondents could spontaneously name the
TPP agreement as being signed in the
previous month. The ratio is lower in Hanoi
with 22% while in HCM city 35% could name
the Agreement. The awareness level
increases in correlation with the Household
Income (HI), with 40% of respondents with
HI higher than 15 million/month knew about
it.
Low overall spontaneous
awareness
The TPP is considered highly
positive for Vietnam
Despite the low awareness, when explained
about the general content of the agreement,
71% of the population consider the TPP a
positive agreement for Vietnam.
The professionally active respondents are the
one who consider the TPP to be a positive
move for Vietnam the most.
The TPP is considered positive for Vietnam
by 3/4 of Active professionals
22%
awareness among respondents
in HCM city35%
awareness among respondents
in Hanoi

2. What country benefits the most from the TPP ?
In a nutshell...
The TPP is considered by many "The Trade deal of the 21st century" as bringing together
developed and developing countries representing about 30% of the Global GDP.
Not only TPP will improve Trade of goods and services among members but it is also
anticipated a strong wave of FDI to Vietnam by TPP and non-TPP members.
With such positive public opinion on the TPP, Vietnam should move forward on the official
ratification process. Additionally, information and assistance is required for individual
entrepreneur and companies to understand more and adapt for this new step in Vietnam's
economic integration process.
Among the 12 countries participating to the TPP, Vietnam, the USA and Japan are the 3
countries considered to benefit the most from the agreement.
Vietnam gets the highest ranking with 66% of respondents considering it to be the
country that will benefit the most from the TPP.
Specializing in Vietnam, Cambodia and Laos, Indochina Research delivers high quality
Market Research of international standards, with knowledge about what consumers and
businesses are doing locally.
www.indochinaresearch.com | vietnam@indochinaresearch.com
Countries considered to benefit the most from the TPP