The 2018 year is nearly ending. It’s time to prepare for new challenges which come in 2019. How e-Commerce landscape is changing and how we should change together with it?

1. 5 WAYS B2B
E-COMMERCE
LANDSCAPE
IS CHANGING

2. 1.Changing B2B buyer demographic
With nearly half of B2B buyers being
Millennials, businesses need to adapt to
changing purchasing behaviors.
Understanding these preferences is critical
to the long-term growth of B2B businesses.
There is a need for 24/7 availability through
intuitive interfaces in digital channels.

3. 2.Mobile e-Commerce here to stay
42% of B2B customers use mobiles devices
during their purchase process. This number is
bound to increase with a change in buyer
demographic. Purchasing Managers may find
themselves completing major company orders
while paying a visit to their parents.

4. 3. Increasing investments
in e-Commerce platforms
Fashion is an industry that draws many
In order to meet rising customer needs in an
increasingly competitive B2B business landscape,
57% of B2B executives said that their top tech
need for investment is an e-Commerce platform,
making it the highest reported need.

5. 4. B2C quality experience in B2B
According to Accenture, 71% of B2B
executives say customers increasingly
expect B2C-like experiences compared
to just a few years ago.

6. 5. Omnichannel in B2B
Just like in B2C, the consistent and
high-quality experience is key for keeping
existing B2B customers happy and loyal as
well as attracting new.

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