Course Material

1. Assignment Guidelines: Using the food truck business that was outlined in
the w
Assignment Guidelines:Using the food truck business that was outlined in the written
assignment in Week 5 of this class ( I attached my assignment below).. create a promotional
plan for your friend’s new venture. Remember, the promotional objectives for this new
business will be to create awareness and encourage trial.Consider the type of people that
will be using the food truck (target audience). Review the segmentation variables covered in
Ch.7 and apply those that you feel are most relevant to establish your target market. This
will help you to focus your promotional activity.Consider using some (or all) of the elements
of the promotion mix covered in Ch. 14. Use the information contained in Chapters 15 to 17
to help you decide how you are going to use these toolsDecide on a budget for promotional
support. Remember, there is no ‘ideal’ amount of money or secret formula when deciding
how much money to allocate to promote a new business. However, to make it simple, use
the percentage-of-sales method. It is important to consider how this will impact the
profitability of the business. After all, your friend will want to start making money sooner
rather than later!– upload as a pdf and I can fill it into the promotion plan.