WordPress Landing
Page Building
Process
www.worldwebtechnology.com
What is Landing Page?
 A landing page is a targeted web page created with the
purpose of converting visitors into leads or customers.
 It serves as the entry point for a specific marketing campaign,
offering concise information, a clear call to action, and minimal
distractions to optimize the chances of desired user
engagement.
 Its effectiveness is measured by the conversion rate achieved
through the intended action.
Data
Collection
Conversion
Rate
Optimization
Lead
Generation
Enhanced
User
Experience
Why Landing Page Important?
Improved
Advertising
ROI
What Is a WordPress Landing Page?
 A WordPress landing page is a single web page designed to
capture visitor's attention and drive specific actions or
conversions.
• It is created using the WordPress content management system
(CMS) and often utilizes plugins or themes specialized for
building landing pages. WordPress landing pages are
commonly used in digital marketing campaigns to promote
products, services, events, or collect leads.
❖ E-commerce
Landing Page
Types of Landing Pages
❖ Event Registration
Landing Page
❖ eBook Download
Landing Page
❖ Webinar Registration
Landing Page
❖ Software Demo
Landing Page
❖ Product Launch
Landing Page
❖ Lead Generation
Landing Page
❖ App Download
Landing Page
Install and
Activate the
Plugin
01
Customize
the Landing
Page
02
Configure Form
or Opt-In
Integration
03
Preview and
Test the
Landing Page
04
Publish Your
Landing Page
05
Create WordPress Landing Page With a
Plugin
Choose a
WordPress
Theme
01
Select
Landing Page
Template
02
Optimize Call-
to-Action
(CTA)
03
Add Relevant
Content and
Media
04
Publish Your
Landing
Page
05
Create Landing Page With a
WordPress Theme
Thank You!
www.worldwebtechnology.com
biz@worldwebtechnology.com

WordPress Landing Page Building Process