Personal Information
Organization / Workplace
Asheville, NC United States
Occupation
President
Industry
Advertising / Marketing / PR
Website
wilsonellisconsulting.com
About
Debra Ellis mixes and matches marketing and service channels to create customer retention, growth, and profitability strategies. She uses her extensive experience in direct marketing and analytics to integrate social media with traditional marketing. This combination provides an unprecedented access to customers and their buying preferences that can be leveraged into corporate success. Debra's pragmatic view that all marketing channels must deliver real results requires that social media provide measurable results. Her tests of what works and doesn't have been widely published in trade journals.
Tags
lifespan
lifetime value
life cycle
customer rentention
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