Communities, Neighborhoods, and
          Categories in the Awareness Platform

                            Overview
     ...
Communities, Neighborhoods, and
Categories in the Awareness Platform




                                                 ...
Communities, Neighborhoods, and
                                                                                          ...
Communities, Neighborhoods, and
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Communities, Neighborhoods, and User-Created Groups in the Awareness Platform

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Communities, Neighborhoods, and User-Created Groups in the Awareness Platform

  1. 1. Communities, Neighborhoods, and Categories in the Awareness Platform Overview Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use. Communities A Community is an online space where users can interact and communicate around common ideas, tasks, concepts, or goals. Within a Community, users can interact in many ways including: • posting their thoughts in their personal blogspace • creating a profile to describe themselves • collaborating with others on editable wiki documents • participating in discussions • tagging material so that it’s easier to find • rating and commenting on contributed content • sharing photos and videos • uploading podcasts for training or general education • and, generally speaking, capitalizing on the wealth of Web 2.0 technologies that are fast emerging A Community is also a place for users to meet other users with similar interests or experiences. Using the Awareness platform, enterprises can create Communities for internal-facing users (employees), external-facing users (customers or partners), or a mix of internal and external users. Communities created by Awareness are fully-branded to match the desired enterprise look-and-feel, and are hosted by Awareness. A single Community can have a number of functions and a wide range of content. Neighborhoods and Categories are organizational constructs that help to organize functionality and content within a Community. These constructs are defined in the sections below. www.awarenessnetworks.com
  2. 2. Communities, Neighborhoods, and Categories in the Awareness Platform Community Category Category Neighborhood Category Category Category Category Neighborhoods Neighborhoods are spaces within the Community that help organize the Community. A Community can start with several Neighborhoods if it’s clear which major areas of focus the enterprise would like to encourage. Alternately a Community can start without any Neighborhoods and then begin adding them as participation increases and major topics begin to emerge. Neighborhoods help organize by grouping content at a high-level. They act as the “home page” for a particular area of focus within the overall Community. Neighborhoods can be mapped to different kinds of things. For example, in an internal-facing and more private Community, Neighborhoods might map to Business Units, Functional Areas, and/or Regions. For an external-facing customer discussion site, Neighborhoods might map to the types of customers targeted by the Community (e.g. Application Users, Administrators, 3rd Party Developers). Neighborhoods can have distinct appearances (banner and graphics) and distinct functionality sets (available widgets) from other areas of the Community. This allows them to be tailored to their particular target functional areas. Neighborhoods also can have distinct access control rules to govern who is allowed to view, comment, edit or author content within the Neighborhood. www.awarenessnetworks.com
  3. 3. Communities, Neighborhoods, and Categories in the Awareness Platform Categories Categories are logical groupings that allow information to be filtered within a Community or Neighborhood. Categories provide a way of segmenting content around a specific topic. Unlike a Neighborhood, a Category does not have a distinct appearance or functionality set. Like Neighborhoods, Categories can have distinct access control rules to govern who is allowed to view content within that Category. Some examples of how Categories can be implemented: • In an internal-facing private community, with a Neighborhood called “Sales Team”, there could be the following Categories: “Product Discussion”, “Q&A”, “Recent Wins”, “Process and procedures”, “Compensation Plans”, and “General Talk”. In this example, access to “Compensation Plans” would be restricted to only a subset of authorized users. • In an external-facing public community with a Neighborhood called “Corporate Responsibility”, there could be the following Categories: “Conservation and Recycling”, “Fair Trade”, and “Employees Giving Back” The following screen shot shows a sample Community that is using Neighborhoods to create spaces for different business units within the enterprise and Categories (branded in the Community as “Topics”) to organize content within the Neighborhoods: Community BUSINESS CORPORATION Customer Communications Group Neighborhood Categories TOPICS Promotions In-Store Marketing Technology Business Upcoming Events Headlines Personal Awareness Technology Business Upcoming Events In the Headlines www.awarenessnetworks.com
  4. 4. Communities, Neighborhoods, and Categories in the Awareness Platform Which Building Block is Appropriate When? The following guidelines will help indicate what is required when an enterprise wishes to deliver new functionality with the Awareness platform. New Community or New Neighborhood? • Does the new functionality represent a significantly different common idea, task, concept or goal than the current Community? • Does the new functionality require a new distinct web address? • Does the new functionality serve a different set of users than the current Community? If the answer to any of these questions is “yes”, it is likely that a new Community is required to provide the desired functionality. If the answers to all of the above questions are “no”, it is likely that a new Neighborhood or Category can serve the new functional area. New Neighborhood or New Category? • Does the new functional area require its own branding, appearance, or its own sense of identity within the enterprise? • Does the area require different widgets or interfaces than the rest of the Community? (e.g. geo-tagging, photo sharing, wikis, , etc) • Will the new functional area serve as a “mini-home” page for a particular topic or group of users? • Will the new functional area have enough content that it will be organized into categories and sub categories? • Will the new functional area contain a substantial amount of information? • Will the content in this area need to be moderated by a specific administrator? If the answer to any of the above questions is “yes”, it is likely that a new Neighborhood will best provide the desired functionality. If the answer to all of the Contact Information: above questions is “no”, the creation of a new Category will likely serve the need. Awareness, Inc. 880 Winter Street, Suite 300 Waltham, MA 02451 United States Tel: 1 866 487 5623 Fax: 1 781 622 2378 Awareness Canada 5050 South Service Road, Suite 100 Burlington, ON L7L 5Y7 Canada © 2008 AWARENESS, INC. Tel: 1 866 487 5623 Fax: 1 905 632 4922

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