If you are thinking of building a food delivery application for your business, then read this blog to get the best guidance. https://www.webguru-india.com/blog/a-comprehensive-guide-to-build-an-advanced-food-delivery-app/
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A Comprehensive Guide to Build an Advanced Food Delivery App.pdf
1. A Comprehensive Guide to Build an Advanced Food
Delivery App
By now we all know how online businesses are thriving across the world on the
unprecedented rise of on-demand delivery services. The online food market is
one such field that is growing at a rapid pace, given that more and more
customers are enjoying the conveniences of on-demand food delivery at their
doorstep.
Moreover, the impact of Covid-19 worldwide has caused numerous brick and
mortar businesses to shift online, further triggering the growth of online
businesses.
2. To utilise these opportunities, besides the major food delivery platforms, which
are already dominating the area, many start-up food businesses are entering
and taking advantage of the market potential. The players who are operating in
this field are experimenting with mainly two sets of business models; one that is
creating food delivery platforms, which is working as the point of interaction
between customers and multiple restaurant owners. The other set of business
owners are the ones who have their own food businesses and are launching
independent food delivery app.
So, if you are planning to launch a food delivery app, this is a good time to make
such a decision. However, since the market is getting crowded and the
competition is rising, it is not so easy to keep a business afloat and achieve
quick success.
Hence, before you take the final step, you need to consider a few important
points. Whether you are planning to create an aggregator or independent food
delivery app, you can take the help from this blog and get all the information on
how you can build and successfully launch a potential food delivery app.
Why you should invest in a food delivery app and what is the market potential?
Even though the food delivery market is crowded and major players are already
dominating the area, many new players are still entering the market to utilise
the opportunity that this market is offering currently. Let’s check out why the
market is still expanding and promises a lot of growth opportunities;
More and more people are seeking an online solution for convenient and
doorstep touch-free food delivery services due to the pandemic
According to Adroit Market Research, the online food delivery market is
likely to touch $161.74 Billion by 2023
It has been estimated by Restro App, that per customer, the revenue is
likely to touch $12 in 2023 for food businesses that have their own delivery
app in comparison to an $8 rise per customer for the food business that
depends on third party delivery platforms.
As per Statista, the growth of food delivery apps users are estimated to
touch 53.9 million by 2023
These figures ensure, the opportunities are widening in the food delivery
market and there is a lot of scope for the budding service providers in this area.
So, before you venture into the field, let’s check out some of the major food
delivery platforms that you have to compete with;
3. UberEats
Zomato
Swiggy
Domino’s Pizza, etc.,
Different Business Models for food delivery app development
Let’s explore here the different types of food delivery app models;
Aggregators
In an aggregator business model, the platform is the point of interaction
between the consumers and the food delivery units. Under this model, the
platform can have an integrated food delivery system or may not have one.
Let’s check out below, how both these aggregator platforms that have their own
food delivery system and the platforms that don’t have integrated delivery
system operates.
Aggregator, who doesn’t have logistics for food delivery, works in the following
way;
– The consumer selects his/her favourite food and places the order
– Settles the payment through online mode, also can choose offline mode
– The platform sends the inputs to the specific restaurant
– The restaurant sends the food to the customer’s address with the help of their
own courier
– In the case of offline mode, the payment is cleared in this step
On the other hand, the aggregator with logistics for food delivery works in the
following way;
– The consumer chooses the food items and places the order
– Consumers choose the online/ offline mode of payment. For online mode, the
payment is settled in this stage
– The restaurant gets the order and places delivery request to the platform’s
courier to pick up the order
– The food is delivered by the courier service of the platform
– Payment is settled in case of offline mode
Hybrid Platforms
In the hybrid business model, the restaurant just creates an independent app
with the help of quality mobile app development services and delivers the food
4. order on their own or appoints a third-party delivery company to deliver the
food orders.
Since, these models do not require the restaurants to make a huge investment,
these models are great for small businesses.
Let’s see how this model works;
– Consumer places orders after selecting their foods
– Settles the payment
– The restaurant gets the order and packages the order
– Restaurant arranges to deliver the food packet to customer by their own staff
– Or, the admin of the application finds the order request and send the
information to the third-party courier for picking up the order
– Food is then delivered at the doorstep of the customer
Why popularity for on-demand food delivery app development is on the rise?
While a restaurant can collaborate with major platforms, it can also launch an
independent food delivery app. A restaurant partnering with a top platform has
its own benefit. On the other hand, it also faces plenty of challenges. To know,
what are challenges that the restaurant can eliminate by launching its own app
has been listed below for you to check out;
Dependence on delivery partner
Collaborating with third-party apps requires the restaurants to pay delivery fees
to the platforms. Given the policies, rules and regulations can be altered
anytime according to the discretion of the third-party organisation, they can
change it anytime and increase the fees. This sudden change can impact the
business of the restaurants and can cut into their revenues.
In the case of an independent food delivery app, the restaurant is not required
to pay fees and deal with uncertain decisions.
Limitations to control food delivery service quality
Multiple restaurants are present on the platform, and thus, your facilities and
USP is not conveyed to your customers, therefore you cannot control how your
service is catered to the customers. This is another downside of partnering with
a third-party platform and can be eliminated by launching one’s own app.
Limited scope to build customer loyalty
5. There is another limitation that a restaurant can face while working with a
delivery partner, the restaurant is not able to reach customers individually.
Most of the time, activities related to promotion and advertisements are taken
care of by the platform and sometimes the restaurants can charge a hefty fee for
promoting and advertising the restaurants on their platform. Henceforth, the
restaurant can lose out on the opportunity to build customer loyalty.
These are some of the reasons, why you should consider launching your own
food delivery app and serving your customers to establish your own presence
and build customer loyalty.
Different types of revenue streams for the food delivery apps
There are multiple ways through which a food delivery app can earn revenue.
You can get a good idea about the types below;
Commissions
Whenever a customer orders food from a particular restaurant through the
aggregator’s platform, the restaurant pays a certain amount of commission to
the aggregator.
Subscriptions
Under this model, the users have the option to subscribe to the service
provider’s services. By signing up for the subscription forms users can receive
special offers, free delivery and heavy discounts etc.
Busy Hour Fee
Busy hours are great options for earning money. Applying this model, the food
delivery platforms hike the fees for the food delivery during busy hours and
earn a two-way income, i.e. by charging the restaurants higher fees for the
orders and also, by increasing delivery charges customers.
Paid advertising
One of the most lucrative ways to generate revenue for the platforms is by
charging fees for advertising and promoting some restaurants on their platform.
Guide to start your food delivery app
Since now you have a fair idea about the framework in which the food delivery
apps run, let’s dive in and understand how you can start a food delivery app for
your business;
Analyse the market first and identify your target customers
6. If you want to launch a food delivery app, you need to first analyse the market
(especially the market you are targeting, it can be local or global), the key
competitors, identify the target customers. Investing in proper market research
will help you to build a versatile food delivery app. Follow the below steps to get
an idea of how you can thoroughly analyse the market;
– Identify the market that can help your business idea to flourish
– Recognise the viable project concept (this includes the business model, app
type, features etc.)
– Find your market niche where there is scope for new applications
– Acknowledge the suitable demographics by studying and testing your ideas
among the set target audience
– Study the collected data and understand what type of food delivery app you
need to build
What’s your Unique Selling Proposition?
Unique selling proposition can be price structure, product characteristics,
placement strategy or promotional strategy for a business to establish its
presence in the market and distinguish itself from competitors.
Make sure you identify your unique selling proposition (USP) before you build
and launch the app. USP helps to distinguish your business in the market and
help to draw a separate acknowledgement from your customers.
Paying heed to Business Model Canvas and its suggested aspects can help you to
understand what kind of business you want to build and what USP you want to
have;
– Your Key Partners- Stakeholders and people who are assisting in your
project. For example; Software developers and vehicle fleet etc;
– Key Resources- Money, people, knowledge etc required to develop your
project. For example; investments to build the project and professionals helping
you etc;
– Key activities- Activities and actions you take to run your business. Example;
Marketing, promotion and traffic generation etc;
– Value proposition- Your service solutions
– For Admins- Order management, Payment processing, profile management
– For end users- Easy order placing, availability of a wide range of foods, online
pay mode, prompt delivery
– Revenues- Your monetizing strategy example; ads, commissions and, busy
hour price surge etc;
7. – For couriers- Order management, delivery history, status update etc.
– Target Customers- Buyer persona. Example; Young adults, college students,
working professionals, busy parents etc.
– Customer relationship- Community bonding, prompt food delivery
– Channels- Marketing channels. Examples; Promotion, ads, SEO partnership,
and events etc.
– Cost Structure- Cost components based on resources and activities.
Examples; technical maintenance of app, marketing campaigns and logistics etc.
You need a reliable and expert app development service provider
For building your food delivery app you need to hire capable mobile app
development services for developing and designing your app.
A capable mobile app development company will have-
– Rich experience
– Top-notch resources
– Use cutting-edge-technology to build your app
– Affordable development cost
– Best customer services
Whoever you are hiring to build your app must have an in and out knowledge of
your business idea and can help you to build your dream food delivery
application.
Develop the food delivery app
This is the phase where you build the application. This stage mainly consists of
three sub-phases;
– The first phase can be dedicated to analysing the business, UX/UI app design
research, and creation
– The second phase is dedicated to development tasks, where the development
team builds the front-end and back-end of the application
– In the third stage, you need to pay attention to testing the app usability,
quality assurance so that the app functions flawlessly
Build an app with the best designs
Food delivery app must be designed keeping in mind the factor that designs
have a lot of influence on users’ decisions. A well-designed app will be future-
ready, user-friendly and have the power to enhance the UX manifolds.
8. Build a Flawless application
The application you are building must function flawlessly; otherwise, it may not
be able to create any market value. In this case, it is suggested to opt for a native
app development procedure for best performance. In comparison to hybrid app
development, native app development helps to provide better UX, able to utilise
all the unique features offered by the operating system (Android and IOS).
Proper product testing is a must
Once your app is ready, make it a point to get it tested by a QA specialist. Run
the app on various devices and test your app against any possible scenario that
can crop up and measure how it runs, check for any flaws. Fix these issues
before you launch it.
Select Potential Marketing Channels to Promote Your App
Building the app and launching it simply will not make it popular. Instead, you
need to select suitable channels to market your app. Let’s check out the
channels you can utilise;
– Marketing campaigns- After you launch the app, you can launch paid ads to
advertise and promote your products
– Influencer marketing- You can get in touch with influencers and bloggers
who can enumerate your apps benefits and unique idea to their audiences.
– SMM- You can promote your app using social media platforms. This is one of
the effective ways you can promote your app right now.
Top App Features of Food Delivery Apps
You must include a wide range of features in your app and this is divided into
three groups;
– Client features
– Courier feature
– Admin features
Client Features
A food delivery app must have these client features,
– Registration- This includes verification via, email, social media, and phone
number. Having the option to register with social media profiles (Facebook,
9. Instagram, Twitter etc.) is one of the quickest sign-in features that you can
include in your app
– Profile management- Option to alter the user profile data provided during
registration must be included
– Search- Include in your app, GPS enabled search option to enable easy
searching of food items.
– Order Placement- Easy order submission, cancellation of orders, order
changes
– Payments- You can integrate your platform with GPay, PayPal, credit cards,
internet banking etc. Also, the COD option must be available.
– Receipts- View invoice with list of items ordered
– Ratings and Reviews- Option to provide feedback, ratings and reviews
– Notifications- Prompt information for updates related to order status and
delivery should be given
– Bookmarks- Bookmark option to wish list favourite food items
– Order history- Order history must be provided
– Estimated delivery time – The real-time location of food delivery man, the
time it can be delivered, route etc.
– Loyalty programs- Send personalised offers and discounts and notes
– Social network integration- Provide options for users to share their favourite
food items on their social media profiles
Courier Features
Courier features that an app should include are;
– Registration- Include the options for registering with the app through email or
phone number
– Profile management-Options to change the profile data should be included
– Order management- Courier must have all the information about the food
deliveries, like size, pickup and drop-off locations, estimated time to deliver
– Status update- Included statuses for orders like order placed, order accepted,
cancelled or order delivered etc.,
– Navigation- Integrate app with Google maps or Apple maps in order to help
the couriers to understand the location
– Delivery history- List of orders which have been delivered must be included
– Earnings- Information on earnings for every order delivered must be provided
on a daily, monthly, yearly basis etc.
Restaurant Admin features
10. Restaurant admin should be able to do the following;
– Registration- Options for restaurants to create accounts by providing business
details like name, location, address, working hours etc.
– Profile management- View/update profile data entered while registration,
update data on operation hours, add location,
– Order Management- Information access to incoming orders, place delivery
request or arrange delivery on its own, update statuses. Tracking data of
deliveries after the courier picks it up.
– Content Management- Restaurant menus, meal descriptions with the help of
images, price, promotions, ingredients etc.
– Payments- Include important features for restaurants to accept payments,
track per order earning, daily, monthly and yearly earning information access.
System Admin features
The list of admin features that your app must have;
– Define Area of operations- Manage area of operations in map
– Manage Restaurant Profiles- Options to create and update restaurants
accounts.
– Manage Delivery Personnel Accounts – Add/Edit Delivery Personnels and
view current locations of online riders on map.
– Order Management- Information access to incoming orders, statuses.
Tracking data of deliveries.
– Content Management- Restaurant menus, meal descriptions with the help of
images, price, promotions etc on behalf of the restaurants.
– Manage Delivery Charge- Define unit distance-wise delivery fees.
– Payments- Define platform fees, check payment status of orders completed,
track per order earning, view share of restaurants, and update payout requests
of restaurants.
– Profile management- Update profile data like Business Name, Email, Contact
Number, and Password etc.
– Manage CMS pages- Add/Edit contents for Contact information, About Us,
Terms & Conditions and Privacy Policy etc.
Top Tech Components to Build a Versatile App
11. Building a food delivery is a complex process and requires the right knowledge
and proper resources. Top mobile app development services employ quality
resources and deep knowledge for building futuristic food delivery apps. Let’s
check out some of the technologies used in building versatile apps;
Programming language- Java, Kotlin (Android) and Swift and Objective- C
(iOS)
SDK- Android SDK, iOS SDK
Toolkit- Android Studio, Android Developer tools (Android) and Apple Xcode
(iOS)
Various Challenges You Face While Developing a Food Delivery App
While building a versatile food delivery app, you can face multiple challenges
because the whole process is complex and needs a dedicated solution. You can’t
simply build an app and sit back and relax but that app needs to meet the
demand of the prospects, serve them with the best facility and prove convenient
for use than the existing food delivery application. Thus let’s take a look at all
the challenges you can face while building your app;
App’s Reliability and Scalability
An app must be reliable to use and have features that will help in the smooth
integration of a vast amount of data. An app on food delivery can be very
complex because it has to run simultaneous functions. These include running
back-end programs, for example processing personal data, important financial
transactions, security features etc. These are the areas that require proper
attention while integrating them with the app during the building phase and
also in the pre-building phase for creating a plan listing all the features that
need to be included.
Given that, these issues require proper solution and planning you need to
appoint a leading mobile app development company that can take care of both
the technological side and build a user-friendly app.
Intense Competition
Major players are already dominating the food delivery app area. If you want to
launch an app that can run successfully you need to pay attention to how it can
effectively meet the demands of the consumers, have advanced features. You
12. also, need to utilise the right channels to market the application and reach out
to appropriate and targeted audiences to emerge as a successful app in the field.
Searching for partners
Restaurants are always looking for popular platforms that have a huge user base.
To draw their attention, you need to build an app that caters to their needs
properly. However, in the beginning, it is wise to partner with small local
brands.
Search for the right courier
Collaborating with the right couriers is essential, however, it often becomes a
challenge to find and partner with the right couriers. However, you can select
reputable couriers and that can solve your problem.
Retaining Users
You can attract users; some may even select your app for food deliveries,
however, it’s difficult to retain customers. This is why you must make sure that
your app provides the best UX and pleases the customers with user-friendly and
advanced features and most importantly include a convenient ordering process.
Take away
Before building your food delivery app and going ahead with the launching
process you must be aware of everything that will help you to build an effective
application. Through this blog, we have tried to guide you through the entire
process and by the end hopefully, you have the idea of what it takes to build a
versatile food delivery application and why you need to hire the best app
development company.
Resource: https://www.webguru-india.com/blog/a-comprehensive-guide-to-build-an-advanced-
food-delivery-app/
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