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Comment se faire connaître et imposer sa crédibilité grâce au digital - 14 juin 2014

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Intervention de Laure Drévillon, Fondatrice La Chaîne du Coeur, au Salon des Solidarités pour WEBASSOC.
Comment communiquer sur internet, avec des exemples de communications sur les réseaux sociaux et le mobile.

Published in: Government & Nonprofit
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Comment se faire connaître et imposer sa crédibilité grâce au digital - 14 juin 2014

  1. 1. Salon des Soidarités – Juin 2014 Comment se faire connaitre et imposer sa crédibilité grâce au digital. -- Laure Drévillon One Heart Communication
  2. 2. TITRE DE LA SLIDE Répartition des temps passé par écran
  3. 3. Top des recherches année 2013 (google trebds 2014)
  4. 4. TITRE DE LA SLIDE Intérêts
  5. 5. TITRE DE LA SLIDE Le Mobile 50% des Français préfèreraient égarer leur portefeuille plutôt que leur téléphone.(étude Mac Afee) 87% des possesseurs de smartphones trouvent la publicité  mobile  gênante  et  62%  s’estiment  trop   exposés à la publicité mobile Remettre  l’utilisateur  à  sa  place  
  6. 6. TITRE DE LA SLIDE Et les associations?
  7. 7. TITRE DE LA SLIDETITRE DE LA SLIDE Séduire pour se faire connaitre?
  8. 8. TITRE DE LA SLIDE Comment se faire connaitre?
  9. 9. TITRE DE LA SLIDE Comment imposer sa crédibilité?
  10. 10. TITRE DE LA SLIDE Et Vous?
  11. 11. TITRE DE LA SLIDE Le digital levier de médiatisation? • Constituer une communauté active • Penser mobile • Bénéficier des leviers de réseaux • Penser vidéos
  12. 12. TITRE DE LA SLIDE Utilisation du mobile?
  13. 13. TITRE DE LA SLIDE Comment imposer sa crédibilité? Se servir des leviers de médiatisation existants
  14. 14. TITRE DE LA SLIDE Vine Le 31 mai 2014 sonnait le lancement du "No Tobacco Day", un événement international qui demande aux fumeurs de ne pas consommer de cigarettes de la journée. À cette occasion, l'association QUIT, qui lutte contre la tabagisme en particulier chez les jeunes, a lancé lancé une opération nommée "Every 6 Seconds".
  15. 15. TITRE DE LA SLIDE Instagram Pour  l’association  Abacco food bank en Colombie. Contre  exemple  de  l’application    Action  contre  la  faim?
  16. 16. TITRE DE LA SLIDE Créer son application la Singapore Association for the Deaf
  17. 17. 52%des français aspirent à consommer mieux et autrement Conclusion Un besoin Une réponse Un acte Un levier de médiatisation pour les associations ?
  18. 18. TITRE DE LA SLIDE S’appuyer  sur  des  réseaux
  19. 19. TITRE DE LA SLIDE Allier  l’utile  au  pragmatisme Une application mobile collaborative qui géolocalise toutes les bonnes adresses autour de soi pour agir et consommer responsable au quotidien
  20. 20. MERCI Laure Drévillon laure@oneheartcommunication.com

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