B2B Social • @wearesocialsg • 1We Are Social
B2B SOCIAL
SIMON KEMP • WE ARE SOCIAL
A GUIDE TO POWERFUL SOCIAL MEDIA MARKETING FOR B2B BRANDS
we
are
social

B2B Social • @wearesocialsg • 2We Are Social

B2B Social • @wearesocialsg • 3We Are Social
ABOUT THIS REPORT
We’ve used social marketing
to build a multi-million dollar B2B
brand in less than three years. This
document explains how we did it,
along with best-practice examples
from other leading B2B brands.

B2B Social • @wearesocialsg • 4We Are Social
5 TIPS FOR B2B SOCIAL SUCCESS:
1. MAKE YOUR PROSPECTS’ LIVES EASIER
2. MAKE CONTENT THAT PEOPLE WILL REUSE
3. FOCUS ON THEIR GOALS, NOT YOUR OWN
4. CONVERT CONTENT INTO CONVERSATION
5. USE ANSWERS TO RAISE NEW QUESTIONS

B2B Social • @wearesocialsg • 5We Are Social
1. MAKE PEOPLE’S LIVES EASIER

B2B Social • @wearesocialsg • 6We Are Social
Create informative, educational
content that saves your prospects
time, effort, or money. What can
you provide people that helps
them to do their job better, or
that makes their job easier?

B2B Social • @wearesocialsg • 7We Are Social
OUR FREE DATA AND TREND REPORTS MAKE IT EASIER
FOR MARKETERS TO JUSTIFY THEIR DIGITAL PLANS

B2B Social • @wearesocialsg • 8We Are Social
AMEX’S OPEN FORUM OFFERS VALUABLE RESOURCES
TO HELP SMALL BUSINESSES ACHIEVE THEIR GOALS

B2B Social • @wearesocialsg • 9We Are Social
TIP #1: USE CONTENT TO DELIVER A ‘FREE
SAMPLE’ OF YOUR BRAND EXPERIENCE

B2B Social • @wearesocialsg • 10We Are Social
2. MAKE CONTENT THAT PEOPLE WILL REUSE

B2B Social • @wearesocialsg • 11We Are Social
Help others to retell your story for
you. Create content that they will
want to repurpose for their own
needs. Present information and
insights in visually engaging
formats that they can easily
copy-paste into their own content.

B2B Social • @wearesocialsg • 12We Are Social
OUR DIGITAL STATS COMPILATIONS ARE EMBEDDED
IN TENS OF THOUSANDS OF BLOGS AND WEBSITES

B2B Social • @wearesocialsg • 13We Are Social
KPCB’S WIDELY ‘RECYCLED’ TRENDS REPORTS
HELP BUILD BRAND AWARENESS AND ADVOCACY

B2B Social • @wearesocialsg • 14We Are Social
TIP #2: MAKE CONTENT AS ‘RECYCLABLE’ AS
POSSIBLE IN ORDER TO DRIVE ADVOCACY

B2B Social • @wearesocialsg • 15We Are Social
3. FOCUS ON THEIR GOALS, NOT YOURS

B2B Social • @wearesocialsg • 16We Are Social
Create marketing assets that
help your prospects to market
their own brands and achieve
their organisation’s goals.

B2B Social • @wearesocialsg • 17We Are Social
BRANDS ALL OVER THE WORLD USE WE ARE SOCIAL’S
CONTENT FOR THEIR OWN MARKETING ACTIVITIES

B2B Social • @wearesocialsg • 18We Are Social
AMEX CREATES A WEALTH OF RESOURCES TO HELP
SMALL BUSINESSES PROMOTE THEIR OWN ACTIVITIES

B2B Social • @wearesocialsg • 19We Are Social
TIP #3: DON’T JUST PROMOTE YOUR BRAND;
DEMONSTRATE HOW YOUR BRAND CAN HELP

B2B Social • @wearesocialsg • 20We Are Social
4. CONVERT CONTENT INTO CONVERSATION

B2B Social • @wearesocialsg • 21We Are Social
Word of mouth helps to maximise
the efficiency of your marketing.
Nurture conversations around
your content in order to increase
your reach without needing to
increase your media spend.

B2B Social • @wearesocialsg • 22We Are Social
TWEET BUTTONS WITHIN OUR CONTENT MAKE IT EASY
FOR PEOPLE TO START THEIR OWN CONVERSATIONS

B2B Social • @wearesocialsg • 23We Are Social
IBM’S VIBRANT LINKEDIN COMMUNITY ACTIVELY
DISCUSSES THE BRAND’S SMARTER CITIES CONTENT

B2B Social • @wearesocialsg • 24We Are Social
TIP #4: ENGAGE PEOPLE IN SOCIAL MEDIA
CONVERSATIONS AROUND YOUR CONTENT

B2B Social • @wearesocialsg • 25We Are Social
5. USE ANSWERS TO RAISE NEW QUESTIONS

B2B Social • @wearesocialsg • 26We Are Social
Create content that answers your
prospects’ basic questions, so
that you can quickly progress
the conversation on to higher-
value issues and opportunities.

B2B Social • @wearesocialsg • 27We Are Social
HELPING MARKETERS BUILD CORE SKILLS ENABLES
US TO TALK WITH THEM ABOUT THE BIGGER ISSUES

B2B Social • @wearesocialsg • 28We Are Social
HUBSPOT SHARES VALUABLE TIPS WITH MARKETERS,
BUILDING RELATIONSHIPS WITH THEM IN THE PROCESS

B2B Social • @wearesocialsg • 29We Are Social
TIP #5: POSE HIGHER-VALUE QUESTIONS IN
YOUR ANSWERS TO MORE BASIC ONES

B2B Social • @wearesocialsg • 30We Are Social
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THE FULL STORY AND
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STUDIES ON OUR BLOG
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Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG