As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort.
We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. From our offices in China and Italy, markets who are further ahead in the pandemic, we are given a glimpse at how consumers needs are changing and what to expect next.
Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.