Using the science of neuromarketing to dramatically increase customer response and lead generation results, personalize customer assets, and empower sales and channel reps to motivate and close customers.

1. N e u r o n - M e s s ag i n g
U s i n g N e u ro m arke tin g t o I n c rea se
C u s to m er R e s po n se a n d L e a d G e n erati o n R e s ul ts

2. Aventi Group
Founded in 2001 by blue chip company execs
Technology client services include:
 Product Marketing
 Market Strategy
 Channel Development
 Demand Generation
Domain knowledge in IT / technology sector
Network of 50+ executive consultants

3. A few clients…

4. Do YOU have Neuron-Messaging?
75% Increase
100% Increase
150% Increase
200% Increase

5. What is Neuron-Messaging?
Neuromarketing: hot new
scientific trend with some
key pieces missing.
Neuron-Messaging: proven
neuromarketing model with
all the pieces working.
5

6. Triune Brain
Evolution of the forebrain that dictates all human behavior*
Neocortex
Logical Brain: responds to
“facts & figures”
Limbic System
Emotional Brain: responds to
“heart strings”
Reptilian Complex
Instinctual Brain: responds to
“fight or flight”
*The Triune Brain in Evolution by neuroscientist Paul D. MacLean

7. Logical Messaging
Neocortex
Logical Brain: responds to
“facts & figures”
(Majority of technology messaging)

8. Emotional Messaging
Limbic System
Emotional Brain: responds to
“heart strings”
(Mostly used in consumer messaging)

9. Instinctual Messaging
Reptilian Complex
Instinctual Brain: responds to
“fight or flight”
(Mostly used in consumer messaging)

10. Aristotle’s Persuasion Model
You must appeal to all three brains to move a
customer all the way through the sales process
Logical
But not equally…
Instinctual
Emotional

11. Neurons
These 3 neurotransmitters dictate
all human personality behaviors
Which message should be
emphasized?
Low NOR = More Instinctual
Med NOR = More Emotional
High NOR = More Logical
NOR = Norepinephrine

12. Neuron-Messaging
Logical
Emotional
Instinctual
Neocortex
Limbic
Reptilian
Hi NOR
Med NOR
Low NOR
Super-Ego
Ego
Id
Logos
Pathos
Ethos
Blending together the perfect
message and sales approach
to get customers to say “yes”

13. What’s Your Neuron Profile?
Neuron-Messaging leverages professional personality
profiling to determine a customer’s norepinephrine level

14. Neuron Asset Creation
Message A
Current or new assets
Message B
Edited or created new
Message C

15. Basic Neuron Profiling
Message A
=
Message B
=
Message C
=
Depending upon which type of messaging customers respond to, and
which assets they download, we can determine their basic Neuron Profile

16. Advanced Neuron Profiling
Three reasons why customers reveal their
Neuron Profiles via surveys:
1. They’re curious about their profiles
2. They’ll receive personalized collateral
3. We use effective Neuron persuasion

17. Neuron Assets
Personalized assets can now
be delivered to customers
based on their Neuron Profile

18. Asset Critique: Without Neuron
OR
Brief introduction and
“global” problem statement
backed by research statistics
Detailed fact-based
solution information
with “speeds & feeds”
Company accolades and awards
Brief Conclusion
Closing statement with
“light” call to action
OR

19. Asset Critique: What’s Wrong?
Logical: won’t appeal to others
Complaints? Consequences?
No Emotional or Instinctual
All about ME, not YOU
Brief introduction and
“global” problem statement
backed by research statistics
Detailed fact-based
solution information
with “speeds & feeds”
Company accolades and awards
Brief Conclusion
Closing statement with
“light” call to action

20. Asset Critique: With Neuron
Instinctual Neuron Profile
Instinctual Neuron
Messaging Cube
Instinctual Neuron Asset

21. Asset Critique: What’s Right?
Instinctual but appeals to others
Complaints & Consequences
Adds Emotional & Logical
All about YOU, not ME
Neuron-Messaging Personalized
Instinctual Neuron
Messaging Cube
Instinctual Neuron Asset

22. Neuron Sales Enablement
Sales Question Matrix
Customized sales enablement
tools can now be delivered to
sales & channel reps based on
a customer’s Neuron Profile
Only 7.4% of sales tools
“exceed expectations”
CSO Insights Studies

23. Why do YOU need Neuron-Messaging?
75% Increase
100% Increase
150% Increase
200% Increase

24. Neuron-Messaging Starter-Pack
Here’s what you get:
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Total Investment: $7,950
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Half-day Neuron-Messaging workshop
Overview of cutting-edge neuromarketing
Neuron elevator pitches & customer personas
Neuron messaging templates and “houses”
aligned with proven sales methodologies
Neuron key words and messaging elements
designed to maximize SEO and trigger actions
Complete templates for Neuron presentations,
brochures, web pages, banner ads, etc.
Proven tactics to determine Neuron Profiles
Creation of one web / mobile-app survey to
determine an Advanced Neuron Profile
Creation of one Neuron PowerPoint (12 slides)
Neuron story-flow techniques, templates and
tactics to turn assets into “best sellers”
Three hours of Neuron-Messaging coaching
and critiquing

25. Neuron Lead Generation Campaign
Here’s what you get:
Total Investment: $24,950
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GUARANTEED 40 Qualified Opportunities
Complete Neuron-Messaging Starter-Pack*
Email & Telemarketing lead gen program
Creation of 3 Neuron-Messaging emails
Email blast setup, execution & management
Setup, training, management of telemarketers
Comprehensive telemarketing campaign
Web-based appointment calendaring system
Full Neuron prospect pre-qualification
Pre-appointment prospect Scorecard for reps
Neuron sales enablement call prep document
Detailed lead gen campaign metrics reporting
Six hours of Neuron Lead Generation
campaign coaching and critiquing
*$7,950 value

26. Testimonials
“I heard about this Neuron-Messaging thing but I didn’t bother to check it
out. Our competitors embraced it and are now eating our lunch.” –YOU
“Aventi about this Neuron-Messaging for any technology company.
“I heard Group’s workshops are a mustthing and decided I should at least
What you’ll learn in one day I did. Our email open and click-through rates
explore the benefits. I’m gladcould transform your messaging,
channels, promotions, and sales enablement.”
doubled and our pipelines tripled.” –YOU
–Don Metzger, CEO, Next Input, Inc.
“Aventi Group’s workshops are a must for any technology company.
What you’ll learn in one day could transform your messaging,
channels, promotions, and sales enablement.”
–Don Metzger, CEO, Next Input, Inc.
“Aventi Group led one of the best workshops I’ve ever attended. Their
executives were knowledgeable, entertaining, and inspiring. The
templates, examples and processes we received were outstanding.”
–William Gouveia, Marketing Director, Booz Allen Hamilton

27. Contact Information
Contact info@aventigroup.com today for more information on how Aventi
Group can help you increase sales, lower costs, and improve results.
“Aventi jumped right in to the fray as the
lead product marketer and began helping
to drive everything from our overall
strategy to communications to marketing
execution. The Aventi consultant has been
a valuable member of our Symantec
marketing team and I would highly
recommend them.”
— Steve Cullen, Senior Vice President of
Marketing, Symantec Corporation