18. O maior vídeo board dos
Estados Unidos com
5.927m2
5,3 metros de altura
por 102,19 metros de
circunferência
19. Emprega 4.000
pessoas
O processo de seleção
consiste em um questionário online
e o envio de um vídeo respondendo questões
elaboradas por Arthur Blank,
proprietário do Atlanta Falcons
31. Dad
Son
Start of the day Before the game During the game After the game
Routed to avoid
traffic directly to
parking spot
Help fans
find friends &
family
Suggests fan’s
next move with
seat upgrade
Deliver
concessions
to the seat
Avoid the
rush to key
amenities
Display user
generated content
on scoreboard
Suggests hall of fame
tour after the game
Real-time player
statistics distribution
Builds and
reinforces loyalty
with rewards
43. ‹#›
43
1
“We gave them all this information and all these things that we
thought were impossible to do,” Ujiri said of the requests made
to IBM -- and to his surprise, the futuristic, hard to believe ideas
came to fruition.
46. IBM
Interactive
Experience46
IBM eSports / Competitive Gaming Recruiting and Player
Development
“Amateur to Pro”
AFTER
IBM’s Sports Insights Central
Data-driven, collaborative decision-making
and player evaluation tool
VISION
Transformation
BEFORE
“Refrigerator Magnet
Talent Management”