The Director General of Casa América, Tomás Poveda, says the institution will also focus on collaborating with the Marca España.

1. Casa America Works to Help Spanish SMEs Internationalise
The Director General of Casa América, Tomás Poveda, says the
institution will also focus on collaborating with the Marca España.
Madrid, Spain, March 4, 2013 - The Director General of Casa América,
Tomás Poveda, says the institution will also focus on collaborating
with the Marca España.
Casa América will this year devote a large part of its work to helping
small and medium-sized Spanish companies internationalise in the
Americas, and will also be cooperating with the Marca España – despite
budget and staff cuts.
Its Director General, Tomás Poveda, explained that the institution,
which celebrated its 20th anniversary last year and has a budget of €3
million, will not only focus on continuing with its traditional
cultural agenda, but will also increase its institutional and economic
activity.
The idea is for Casa América to serve as a point of reference in
relations with the Americas and a meeting point where the continent’s
embassies in Spain can present the reality of the current situation in
their countries. It also wants to act a pivot with the Americas for
Spanish entrepreneurs and SMEs, enabling them to establish themselves
in these countries, as well as in Brazil and the United States, and
also to attract foreign investment.
This year, Casa América will be organising the Hispano-German Forum
and the High-Level Meeting of UN agencies in April. It will also be
monitoring the elections in Chile, Honduras and Paraguay, celebrating
the tricentennial of the birth of Fray Junípero Serra, and
commemorating the fifth centenary of the arrival of Ponce de León in
Florida and Vasco Núñez de Balboa’s sighting of the Pacific Ocean. In
the economic sphere, the body will also be hosting a forum on Chile
and another one on a particular state of the United States, which is
yet to be confirmed.
Casa América’s relations with the Spanish Senate’s Committee on Ibero-
American Affairs will also be further strengthened, with senators
participating in activities that Casa América organises with Latin
American leaders, ministers and senior civil servants. Members of the
Committee on Ibero-American Affairs will also be studying ongoing
electoral processes in Latin America.

2. Press Contact:
Marca Espana
Media Relations
Marca Espana
Serrano Galvache, 26 28033 Madrid, Espana.
512-212-1139
marcaespana@vos-us.com
http://marcaespana.es