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Mergers                                                                                          March 2010

Contacts

For further information,             Danish Competition Authority revokes
please contact your usual
Eversheds contact or                 its own merger decision: parties
Mogens Vind
Partner
+45 33 75 05 05
                                     blamed for not correcting important
mogensvind@eversheds.com
                                     misunderstanding
For a full list of our offices and
contact details please visit
                                     The Danish Competition Authority has for the first time revoked a
                                     decision to approve a merger between two Danish agricultural feed
www.eversheds.com
                                     manufacturers.


                                     Legal background
                                     Pursuant to clause 12(f) of the Danish Competition Act the Danish
                                     Competition Council may revoke an approval of a merger where the approval
                                     to a substantial extent is based on incorrect or misleading information for
                                     which one or more of the undertakings concerned are responsible.
                                     Provided that the conditions in clause 12(f) are met the participating
                                     undertakings also risk being fined if they are found - intentionally or by gross
                                     negligence - to have provided incorrect or misleading information or
                                     concealed matters of importance for the case for which the information is
                                     obtained.


                                     The Danish Competition Authority’s decision
                                     On 25 January 2010 the merger between two Danish agricultural feed
                                     manufacturers, Danish Agro A.m.b.A (“Agro”) and S.A.B Landbrugets Andel
                                     (“SAB”), was approved by the Danish Competition Authority (“DCA”).

                                     However, later on the same day the DCA was informed that a consortium
                                     consisting of Agro and another large Danish agricultural feed manufacturer,
                                     DLG A.m.b.A (“DLG”), had entered into a framework agreement on 13
                                     January 2010 concerning their takeover of Aarhusegnens Andel A.m.b.A
                                     (“AAA”). The underlying reason for this takeover was that AAA was
                                     considered to be a failing firm.

                                     In the approval of the merger between Agro and SAB the DCA had attached
                                     great importance to the fact that AAA at the time of the approval was
                                     considered a significant competitor (maverick) which had been able to enter
                                     new markets as well as winning market shares and thereby minimising the
                                     risk of any coordinated practices post-merger between Agro and SAB.

                                     The DCA found that the parties had failed to inform the DCA of the
                                     framework agreement and the fact that AAA was in a difficult financial


                                                                                                                    1
situation despite the fact that the parties - as part of the standard procedure
- had been presented with a draft decision from the DCA on 20 January 2010
which highlighted in detail the importance of AAA’s presence in the market.

The parties argued to their defence that the information concerning AAA had
been obtained by the DCA itself and that the parties themselves had never
supplied information in relation to AAA.

The DCA was not persuaded by this argument. It found that the parties had
numerous opportunities to correct the misunderstanding in the period leading
up to the approval and it was clear from the facts of the case that the parties
were aware that AAA was suffering from financial problems.

Against this background the DCA assessed that the conditions for revocation
were met.

Comments
This is the first time the DCA has revoked a merger approval and the
immediate consequence of this revocation is that the merger cannot be
carried out until it has been re-notified and approved by the DCA.

According to publicly available sources this will likely take place during the
course of the next few weeks but whether the DCA will change the outcome
of its initial decision remains to be seen. However, in order for the merger to
be approved again, the DCA must still find - despite the changed facts in
relation to AAA - that the merger does not significantly impede effective
competition on the relevant markets.

In the meantime the DCA has ordered the parties not to take any further
steps to implement the merger as well as to inform the DCA of any steps
taken so far. In line with the EC Merger Regulation, the DCA may order the
parties to take measures capable of restoring effective competition.

The decision underlines that not only are the parties required to provide the
DCA with true and correct information but in certain instances the parties are
also required to correct information collected by the DCA and/or assumptions
on which the DCA has based its draft decision if - as the case may be - such
assumptions are incorrect. At least this is the case if the parties must be
deemed to possess inside knowledge.

On 26 February 2010 the DCA has approved takeover by Agro and DLG of
AAA. The DCA has in its decision emphasized that the approval is due to the
fact that AAA would otherwise fail.

A possible consequence of this approval could be that the merger between
Agro and SAB will not be approved (at least not without conditions) since the
DCA with its revocation of the Agro/SAB approval has stressed the
importance of an independent competitor on the market. However, the
approval of Agro’s and DLG’s takeover of AAA has been made subject to the
selling off of certain assets and whether this leaves room for another
takeover within this particular market remains to be seen.




 Eversheds Copenhagen regularly issues competition newsletters and
 briefings on current competition and public procurement topics of specific
 interest for Danish companies.

 Should you or your company wish to receive our competition newsletters
 automatically please e-mail CopenhagenCompetition@eversheds.com




                                                                              2
This briefing is correct as at 3 marts 2010. It is intended as general guidance and is not a substitute for detailed advice in specific
circumstances.

Data protection: Your information will be held by Eversheds LLP (“Eversheds”), in accordance with the Data Protection Act 1998, and
added to our marketing databases. It may be used for internal statistical analysis, to fulfil any requests from you for further
information and services and, unless you have asked us not to, to contact you about other services or events offered by Eversheds
or our associated offices. We may pass your details to our associated offices (some of which are outside the EEA), but we will only
allow their use for the purposes mentioned above. We may also transfer your details to any successor to our business (or a relevant
part of it). An up to date list of our associated offices and their locations can be found on our website at www.eversheds.com. This
privacy statement applies to all information that we hold about you.

If you do not want your information to be used in this way or your information is incorrect, please contact Duncan Whittemore by
writing to Eversheds LLP, 115 Colmore Row, Birmingham B3 3AL or send an e-mail to duncanwhittemore@eversheds.com.
Alternatively call +44 20 7497 9797 and we will assist you with your queries.
                                                                                                                                    3
© EVERSHEDS LLP 2010. Eversheds LLP is a limited liability partnership.

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Danish Agro Merger.Newsletter

  • 1. Mergers March 2010 Contacts For further information, Danish Competition Authority revokes please contact your usual Eversheds contact or its own merger decision: parties Mogens Vind Partner +45 33 75 05 05 blamed for not correcting important mogensvind@eversheds.com misunderstanding For a full list of our offices and contact details please visit The Danish Competition Authority has for the first time revoked a decision to approve a merger between two Danish agricultural feed www.eversheds.com manufacturers. Legal background Pursuant to clause 12(f) of the Danish Competition Act the Danish Competition Council may revoke an approval of a merger where the approval to a substantial extent is based on incorrect or misleading information for which one or more of the undertakings concerned are responsible. Provided that the conditions in clause 12(f) are met the participating undertakings also risk being fined if they are found - intentionally or by gross negligence - to have provided incorrect or misleading information or concealed matters of importance for the case for which the information is obtained. The Danish Competition Authority’s decision On 25 January 2010 the merger between two Danish agricultural feed manufacturers, Danish Agro A.m.b.A (“Agro”) and S.A.B Landbrugets Andel (“SAB”), was approved by the Danish Competition Authority (“DCA”). However, later on the same day the DCA was informed that a consortium consisting of Agro and another large Danish agricultural feed manufacturer, DLG A.m.b.A (“DLG”), had entered into a framework agreement on 13 January 2010 concerning their takeover of Aarhusegnens Andel A.m.b.A (“AAA”). The underlying reason for this takeover was that AAA was considered to be a failing firm. In the approval of the merger between Agro and SAB the DCA had attached great importance to the fact that AAA at the time of the approval was considered a significant competitor (maverick) which had been able to enter new markets as well as winning market shares and thereby minimising the risk of any coordinated practices post-merger between Agro and SAB. The DCA found that the parties had failed to inform the DCA of the framework agreement and the fact that AAA was in a difficult financial 1
  • 2. situation despite the fact that the parties - as part of the standard procedure - had been presented with a draft decision from the DCA on 20 January 2010 which highlighted in detail the importance of AAA’s presence in the market. The parties argued to their defence that the information concerning AAA had been obtained by the DCA itself and that the parties themselves had never supplied information in relation to AAA. The DCA was not persuaded by this argument. It found that the parties had numerous opportunities to correct the misunderstanding in the period leading up to the approval and it was clear from the facts of the case that the parties were aware that AAA was suffering from financial problems. Against this background the DCA assessed that the conditions for revocation were met. Comments This is the first time the DCA has revoked a merger approval and the immediate consequence of this revocation is that the merger cannot be carried out until it has been re-notified and approved by the DCA. According to publicly available sources this will likely take place during the course of the next few weeks but whether the DCA will change the outcome of its initial decision remains to be seen. However, in order for the merger to be approved again, the DCA must still find - despite the changed facts in relation to AAA - that the merger does not significantly impede effective competition on the relevant markets. In the meantime the DCA has ordered the parties not to take any further steps to implement the merger as well as to inform the DCA of any steps taken so far. In line with the EC Merger Regulation, the DCA may order the parties to take measures capable of restoring effective competition. The decision underlines that not only are the parties required to provide the DCA with true and correct information but in certain instances the parties are also required to correct information collected by the DCA and/or assumptions on which the DCA has based its draft decision if - as the case may be - such assumptions are incorrect. At least this is the case if the parties must be deemed to possess inside knowledge. On 26 February 2010 the DCA has approved takeover by Agro and DLG of AAA. The DCA has in its decision emphasized that the approval is due to the fact that AAA would otherwise fail. A possible consequence of this approval could be that the merger between Agro and SAB will not be approved (at least not without conditions) since the DCA with its revocation of the Agro/SAB approval has stressed the importance of an independent competitor on the market. However, the approval of Agro’s and DLG’s takeover of AAA has been made subject to the selling off of certain assets and whether this leaves room for another takeover within this particular market remains to be seen. Eversheds Copenhagen regularly issues competition newsletters and briefings on current competition and public procurement topics of specific interest for Danish companies. Should you or your company wish to receive our competition newsletters automatically please e-mail CopenhagenCompetition@eversheds.com 2
  • 3. This briefing is correct as at 3 marts 2010. It is intended as general guidance and is not a substitute for detailed advice in specific circumstances. Data protection: Your information will be held by Eversheds LLP (“Eversheds”), in accordance with the Data Protection Act 1998, and added to our marketing databases. It may be used for internal statistical analysis, to fulfil any requests from you for further information and services and, unless you have asked us not to, to contact you about other services or events offered by Eversheds or our associated offices. We may pass your details to our associated offices (some of which are outside the EEA), but we will only allow their use for the purposes mentioned above. We may also transfer your details to any successor to our business (or a relevant part of it). An up to date list of our associated offices and their locations can be found on our website at www.eversheds.com. This privacy statement applies to all information that we hold about you. If you do not want your information to be used in this way or your information is incorrect, please contact Duncan Whittemore by writing to Eversheds LLP, 115 Colmore Row, Birmingham B3 3AL or send an e-mail to duncanwhittemore@eversheds.com. Alternatively call +44 20 7497 9797 and we will assist you with your queries. 3 © EVERSHEDS LLP 2010. Eversheds LLP is a limited liability partnership.