A planned online presence is necessary for better social engagement and building brand. To generate awareness and traffic to your site, products and services in a competitive online world, carefully mold your SMO plans like through content sharing.

1. Why Does Every Business Need a Social
Media Optimization Plan?

2. Some say Social media optimization services(SMO) is the new
SEO, while others say it’s purely a content marketing activity.
Either way, there’s a need for a holistic plan of social media
optimization on the part of every business intending to go
places.
Because it’s a brand building exercise, it’s an ongoing effort of
every enterprise towards competitive positioning of its
products and services through social media outlets. It needs a
meaningful guide.

3. Key Areas
• Competitive online presence
• Social engagement
• Brand building
• Content sharing

4. Competitive online presence
• It’s a chaotic world online with promotional activities strewn
everywhere
• SMO’s job is to make sense of it and tap into social media
• It calls for a strategic approach with enough commercial
weightage
• Plan is to create awareness and traffic through social media
campaigns
• Objective is to convert site visitors into sales

5. Social engagement
• Social media optimization services(SMO) engages customers
in online social forums
• It hinges on brand visibility through absorbing Internet
marketing tactics
• It banks on billions of users worldwide for brand promotions
• Enhanced linkability forms important part of SMO plan

6. Brand building
• An exercise in brand building and self-promotion
• What counts is how you penetrate social media spaces for
generating leads
• Brand loyalty is a major achievement in SMO realm
• Allegiance to your brands is a matter of how you project
yourself online

7. Content sharing
• SMO can’t take place in vacuum; content adds life to it
• Web content should be informative, enlightening, interesting
and authoritative
• It should be worthy of social shares
• Carefully developed social buttons encourage people to share
• Content sharing strategy distributes your content to different
platforms

8. Conclusion
Tough business climate heightens the competitive bar in the
online arena. This necessitates a revisit of SMO strategies to
make social engagement more meaningful, and brand building
more fruitful.

9. Social media marketing(SMO) plan of action for
outstanding results
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