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The super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with consumers. The reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experience of socially-connected consumers.
How do companies break through the incredibly high volume of marketing noise to sustain awareness, relevance and preference? What role does customer care play in earning customer loyalty, retention and trust? What are the expectations for brands of a digitally engaged consumer? This session will share the answers to these questions as supported by research from over 900 consumers through The Social Consumer research study, and convene a panel customer facing thought-leaders who will share best practices and lessons learned on the journey to engage and learn from the social consumer.
- See more at: http://www.socap.org/ConferencesEvents/2014AnnualConference/BreakoutSessions.aspx#FromLike