Personal Information
Organization / Workplace
Ireland Ireland
Occupation
Senior Researcher
Industry
Education
Website
http://www.wit.ie
About
As a marketing lecturer at Waterford Institute of Technology, and researcher at RIKON, I am interested in how consumers engage with products and services, effectively creating brand meaning. I am active in teaching, researching, and working with companies in marketing strategy, in particular I am focused on how companies generate and manage critical capabilities. To me, a well drafted (and evolving) marketing plan is an essential companion to effective marketing.
Specialist in Marketing Strategy, Tourism Management, Consumer Branding
Tags
ireland
funded phd
waterford
strategy
tourism
marketing
dyspraxia
neurodiversity
dyslexia
wit
f
tourism strategy
mba
doctorate in business admininistration
business doctorate
dba
business phd
See more
Documents
(3)Likes
(1)Master of Business
Margo O'Dowd
•
6 years ago
Personal Information
Organization / Workplace
Ireland Ireland
Occupation
Senior Researcher
Industry
Education
Website
http://www.wit.ie
About
As a marketing lecturer at Waterford Institute of Technology, and researcher at RIKON, I am interested in how consumers engage with products and services, effectively creating brand meaning. I am active in teaching, researching, and working with companies in marketing strategy, in particular I am focused on how companies generate and manage critical capabilities. To me, a well drafted (and evolving) marketing plan is an essential companion to effective marketing.
Specialist in Marketing Strategy, Tourism Management, Consumer Branding
Tags
ireland
funded phd
waterford
strategy
tourism
marketing
dyspraxia
neurodiversity
dyslexia
wit
f
tourism strategy
mba
doctorate in business admininistration
business doctorate
dba
business phd
See more