Speed, mobility, choice, personalization, services, privileges, experience… Fashion shoppers are more and more demanding and expect a real shopping experience from brands! Because buying clothes and accessories is more a leisure (good for morale) or a social activity than a necessity! Fashion brands’ challenge? Offer a fluid, omnichannel and positive « FashionXperience » answering to the ultra connected shoppers’ needs! Program : A 85 pages study, freely available in French and English on SlideShare or to download here >> https://www.useradgents.com/etude-details/mobiliteatime-11-fashionxperience-english-version/ > Some key figures regarding fashion & mobile markets > Decoding of fashion shoppers’ profiles at the mobile first era (behaviors and expectations) > 5 shoppers’ journeys and the stakes for fashion brands > 7 mobile & innovation trends for fashion shopping > More than 80 cases from fashion brands using mobile and new technologies to improve the FashionXperience. Good reading!

1. userADgents
F A S H I O N X P E R I E N C E
Fashion, Mobile & Technology:
the shopping revolution
userADgents
MOBILI
tea time
#11

2. userADgents
THE STUDY’S KEY POINTS
Key figures on the mobile and
fashion market
More than 80 brand cases using
mobile and technologies to improve
the FashionXperience
Several shoppers’ paths and the
stakes for fashion brands
The fashion shoppers’ profiles in the
mobile first era (behaviors and
expectations)
A synthetic and visually attractive study,
available in French and English for free
7 mobile and innovation trends
towards fashion shopping

3. Speed, mobility, choice, personalization,
services, privileges, experience…
Fashion shoppers are more and more
demanding and expect a real shopping
experience from brands! Because
buying clothes and accessories is more
a leisure (good for morale) or a social
activity than a necessity!
Fashion brands’ challenge?
Offer a fluid, omnichannel and positive
« FashionXperience » answering to the
ultra connected shoppers’ needs!
Let’s see how mobile and new
technologies contribute to make this
« FashionXperience » always more
memorable!
I N T R O D U C T I O N

4. T H E P R O G R A M
I II
III IV
FASHION, THE MOST MOBILE
INDUSTRY OF ALL RETAILERS
WHO ARE THE CONNECTED
FASHION SHOPPERS?
THE 7 MOBILE TRENDS
FOR FASHION SHOPPING
WHAT ABOUT
TOMORROW?

5. THIS IS AN EXTRACT OF THE STUDY
TO ACCESS THE FULL VERSION
FREELY, THIS WAY!
ENJOY READING!
DOWNLOAD

6. I
FASHION, THE MOST
MOBILE INDUSTRY OF
ALL RETAILERS

7. 33%
of fashion purchases
now come from
mobile
FASHION INDUSTRY, RETAIL CATEGORY WITH MOST
IMPORTANT AND FAST GROWTH TOWARDS MOBILE
FASHION & LUXURY
TOURISM
SPORTING GOODS
MASS MERCHANTS
HOME
HEALTH & BEAUTY
33%
27%
26%
23%
20%
15%
Source: Critéo 2015
MOBILE SHARE OF GLOBAL eCOMMERCE TRANSACTIONS

8. FASHION SHOPPING IS MORE AND MORE
MULTICHANNEL
Source: Critéo 2015
43%
of fashion purchases now
involve multiple devices prior
to purchase

9. APPS OVERCOME MOBILE TRANSACTIONS
Source: Critéo 2016
& for top fashion
retailers’ apps, 78% of
mobile transactions
come from apps!
Retailers see up to 54%
of their mobile
transactions generated
in-app54%
78%

10. DIFFERENT MATURITY LEVELS
IN THE WORLD
Source: Critéo 2015

11. II
WHO ARE THE
CONNECTED
FASHION SHOPPERS?

12. MOBILE
IMPULSIVE
LOYAL
SOCIAL
VOLATILE
ACCESS TO THE DETAILS OF THIS PART IN
THE FULL VERSION OF THE STUDY
DOWNLOAD

13. TO EACH SHOPPER, HIS IMPERATIVES
TO EACH DESIRE, ITS NEEDS
TO EACH MOMENT, ITS PATH
A FEW PATHS ANALYZED…

14. SHOP
FOR LEISURE
FOR NEED
FOR DEALS
AT FIRST SIGHT
FOR FAME
ACCESS TO THE DETAILS OF THESE
SHOPPERS’ JOURNEYS IN THE FULL
VERSION OF THE STUDY
DOWNLOAD

15. Let’s see how mobile and new
technologies can take part in those
paths to offer a fluid and memorable
FashionXperience!
Do not hesitate to consult our RetailXperience study
pointing out all the technologies that enhance the
connected store
ALSO READ « RETAILXPERIENCE »

16. III
THE 7 MOBILE TRENDS
FOR FASHION SHOPPING

17. PERSONAL SHOPPER
VIRTUAL DRESSING
SOCIAL SHOPPING
ZERO EFFORT SHOPPING
SMART SHOPPING
CUSTOMIZATION
UP TO DATE & INSPIRED
1
2
3
4
5
6
7
userADgents
M - F A S H I O N
S H O P P I N G
T R E N D S 2 0 1 67

18. userADgents
PERSONAL SHOPPER
1Mobile, AI, beacons… to be accompanied all along the
shopping path

19. Mobile, AI, beacons…
to be accompanied
all along the shopping
path
THE STAKES FOR BRANDS
PERSONAL
SHOPPER
1
The development of powerful algorithms and the important
personal data capture, thanks to mobile and new
technologies, enable to make personalized suggestions to
the client and help him find products adapted to his personality,
his style, his shape, his budget… quickly.
‣ Build relevant algorithms to avoid any
disappointment from users.
‣ Be careful with over personalization which
wouldn’t permit the discovery of new horizons.
‣ Find the right balance between advice from
algorithms and human advice, which will always
be needed in case of precise demand.
userADgents

20. 1. PERSONAL SHOPPER
userADgents
APPAREL PARIS
THE BEST CASE
‣ The user fills in his personal characteristics (skin
color, eyes, hair, shape…)
‣ He builds his personal wardrobe adding clothes from
his dressing room or articles suggested by the app
‣ He can imagine outfits according to his desires and
propositions based on his preferences
‣ The personal shopper functionality can find the right
product to buy according to the user’s criteria.
‣ Thanks to its algorithm, the app can create outfits
with clothes from the wardrobe in a second!
‣ Each cloth is chosen according to the user’s shape to
enhance himREAD MORE
userADgents
13 BEST CASES & 6 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

21. userADgents
SOCIAL SHOPPING
2Mobile, magic mirror, social networks… for a social
shopping IRL / URL

22. Mobile, magic mirror,
social networks…
for a social shopping
IRL / URL
THE STAKES FOR BRANDS
SOCIAL
SHOPPING
2
Social shopping is growing fast: buy buttons, friends’
advice… social networks influence more and more online and
offline purchases (from 30% to 60% depending on the social
network).
Mobile develops this trend: social networks become a source
of inspiration anytime and photos can be shared to ask for
advice or recommend.
‣ Draw from social networks codes: gesture,
functionalities, way to present products.
‣ Capitalize on the community aspect to help
making decisions.
userADgents

23. userADgents
FITT
THE BEST CASE
‣ The user shares his outfit of the day with the
community and people near him
‣ He discovers what users near him wear
‣ He recommends products to his friends
‣ He finds new purchases from friends in his
feed
‣ He asks his friends for advice before buying
something or offering something
2. SOCIAL SHOPPING
READ MORE
[ Unfortunately, the app is no longer active ]
userADgentsuserADgents
9 BEST CASES & 2 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

24. userADgents
VIRTUAL DRESSING
3Mobile, AR/VR… to plan outfits and live an intense
shopping (from the bed…)

25. Mobile, AR/VR… to
plan outfits and live an
intense shopping
(from the bed…)
THE STAKES FOR BRANDS
VIRTUAL
DRESSING
3
Shoppers need to know what to wear, what to choose, and
concretely project, but they don’t have the time or the will to try
/ search for everything!
Mobile and technologies can dematerialize the wardrobe to
better visualize it or immerse shoppers in a universe, jump
into an outfit, without trying or even leaving home through
augmented/mixed reality.
‣ Notice that the shopper will always need to touch and
feel the product to be sure of what he’s buying, but
tools can provide him a good overview.
‣ Develop a truly immersive experience and avoid to
confuse the user with interactions he’s not used to.
userADgents
Discover our study about virtual reality!

26. userADgents
EBAY
THE BEST CASE
‣ Ebay and Myer have launched their first Virtual
Department Store: an augmented reality
marketplace that enables to surf among all Ebay
products and do shopping differently.
‣ Wether he uses a cardboard or a Samsung Gear,
the user can download the app and do shopping in
immersion. The brand has imagined an innovative
new interface of e-commerce and new interactions
to settle in the era of virtual commerce.
READ MORE
3. VIRTUAL DRESSING
userADgentsuserADgents
8 BEST CASES & 2 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

27. userADgents
ZERO EFFORT SHOPPING
4Mobile & new technologies for a fluid shopping without
wasting time

28. Mobile & new
technologies for a fluid
shopping without
wasting time
ZERO
EFFORT
SHOPPING4
The shopper wants to please himself without wasting time or
constraints. Online service attract him, he is impatient and
adept to spontaneous purchase, where he wants, when he
wants.
To do so, his smartphone is his best ally!
‣ B r o w s i n g , r e s e a r c h , p a y m e n t , w i s h l i s t ,
synchronization, delivery… each step must be as fluid
and fast as possible! Shopping needs to be as simple
as child’s play!
‣ But not literally… (be careful with security!)
userADgents
Anecdote: a 14 months little girl was playing with her
father’s iPhone, and finalized the purchase of a collection
car on Ebay, through the historic of research.
THE STAKES FOR BRANDS

29. userADgents
BERSHKA
THE BEST CASE
The user benefits from a lot of relevant functionalities
in the app:
‣ Get inspired from latest trends
‣ Synchronization of wishlist and basket on all
devices
‣ Follow up of order
‣ Store locator and product locator
‣ Scan & shop functionality
‣ Share its favorites via WhatsApp, Facebook,
Pinterest or Twitter
‣ Exclusive alerts (product back in stock…)
READ MORE
4. ZERO EFFORT SHOPPING
userADgentsuserADgents
24 BEST CASES & 7 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

30. userADgents
SMART SHOPPING
5Mobile to find THE good deal

31. Mobile to find THE
good deal
THE OPPORTUNITIES FOR BRANDS
SMART
SHOPPING
5
Comparing, looking for the best quality-price ratio, searching
for secret deals and exclusive offers… These are the mobile
shopper’s habits. But he needs more tools to facilitate his
actions and provide him a smart and attractive shopping.
‣ Enable customers to save money
‣ Offer a promotion or exclusive deal on something
the user is interested in
‣ Answer to low budgets and those who get tired too
fast
userADgents

32. userADgents
GRABBLE
THE BEST CASE
READ MORE
5. SMART SHOPPING
The app provides an intelligent and inexpensive
shopping, it warns when a product the user kept
in his wishlist is in sale or if promotional codes
are available.
It uses a personalization technology to improve
recommendations and was given the award for
the best technology from start-up at the Draper
Awards 2015.
userADgentsuserADgents
8 BEST CASES & 2 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

33. userADgents
UP TO DATE & INSPIRED
6Mobile & Social to be up to date on fashion trends
and get inspiration

34. Mobile & Social to be
up to date on fashion
trends and get
inspiration
UP TO DATE
& INSPIRED6
Shoppers look for inspiration pretty often, some of them
daily, and the influence of social networks at this step is
significant.
‣ Providing inspirational and exclusive content is
going to develop the shopper’s imagination and
encourage him to buy more
‣ This will also position the brand as up to date
regarding fashion trends
‣ The shopper will be able to project more than with
a static and basic catalog.
userADgents
L’OPPORTUNITÉ POUR LES MARQUES

35. userADgents
SNAP FASHION
THE BEST CASE
READ MORE
With this app, you can shop without having a precise idea
in mind. Just shop by color, texture or shape! You just
need to « snap » with your camera to get suggestions
that match your inspiration. The catalogue includes a large
variety of brands: Asos, Topshop, Net-a-porter or
Selfridges.
The app even tells you when a product of your wishlist is in
sale.
6. UP TO DATE & INSPIRED
userADgentsuserADgents
9 BEST CASES & 2 UNDERLYING TRENDS
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

36. userADgents
CUSTOMIZATION
7Mobile & Technology to customize products

37. Mobile & technology
to customize products
7 CUSTOMIZATION
More than personalized clothes suggestions, some
shoppers really want to be trendy with products that match
their personality.
‣ Technology will allow mass market customization, which
will reinforce the brand attachment.
‣ The brand can distinguish itself from competitors and the
shoppers reveal their identity.
‣ Brands need to be careful not to lose their soul with too
much customization.
userADgents
THE OPPORTUNITIES FOR BRANDS

38. userADgents
NORDSTROM & SHOES OF PREY
THE BEST CASE
READ MORE
‣ Shoes of Prey and Nordstrom enable their clients to
create their dream pair of shoes thanks to a 3D design
app on a tablet.
‣ The app allows a hundred of possibilities to customize a
model (fabric, colors, size of the heel…)
‣ People can touch and feel thanks to samples
‣ Stylists are available to advise customers and help them
customizing
‣ Customers can withdraw their purchase in store or choose
home delivery
7. CUSTOMIZATION
userADgentsuserADgents
5 BEST CASES
TO DISCOVER IN THE FULL VERSION
DOWNLOADBUT ALSO

39. WA N D T O M O R R O W ?
ACCESS TO THE DETAILS OF THIS PART IN
THE FULL VERSION OF THE STUDY
DOWNLOAD

40. W A N T M O R E ?
THE TALK
A LIVE PRESENTATION FROM OUR
TRAINERS
THE WORKSHOP
TO FIND NEW IDEAS AND
OPPORTUNITIES FOR YOUR
BUSINESS
900€HT
Solange DERREY
s.derrey@useradgents.com
YOUR CONTACT
FROM 1600€HT

41. userADgents
Solange Derrey
Head of Trendwatchers Department
& Communication
s.derrey@useradgents.com
Marie Billon
In charge of digital studies
m.billon@useradgents.com
S T U D Y C O N D U C T E D B Y
T R E N D W A T C H E R S
Le pôle études digitales
et formations de userADgents
I JOIN THE NEWSLETTER
I FOLLOW ON TWITTER
Don’t miss our next
studies!
DISCOVER ALL OUR OFFERS

42. userADgents
DISCOVER OUR
OTHER STUDIES
ON SLIDESHARE
ENVIE D’UNE
ÉTUDE
SUR-MESURE ?
DÉCOUVREZ
NOTRE
CATALOGUE
DE FORMATIONSINTERESTED IN A
PERSONALIZED STUDY
FOR YOUR COMPANY?
DO NOT HESITATE TO
READ OUR
PROFESSIONAL
TRAININGS’ CATALOG
SEE OUR 20 TRAININGSDISCOVER OUR OFFERSREAD MORE!
Store digitalization,
smartwatches, smart home,
Apple TV… discover all our
studies available for free on
SlideShare !
Discover our 3 offers of tailor-
made studies: marketing study,
trends study and brand audit.
From 5000 € H.T, on quotation
Want to know more about
mobile & innovation?
Find the one you need among
our 20 trainings animated by
our experts.
From 2000 € H.T
for 1 to 15 people

43. USERADGENTS & JOSHFIRE
DIGITAL AGENCY
MOBILE FIRST USER CENTRIC
FABRIQUE D’OBJETS CONNECTÉS
& CABINET D’INNOVATIONS
Our agency is specialized in mobile
marketing consulting, supporting companies in the
development of tailor-made solutions for
smartphones, tablets and connected objects.
Joshfire, a team of designers and engineers
creating connected objects and tailor made
interactive experiences from the ideation to
the industrialization.

44. userADgents
AGENCIES
TOO
COMPLEMENTARY
Yesterday, the aim was to adapt to mobile web,
but today & tomorrow it will be to embrace the
new ultra connected world where mobile devices
& objects communicate.
Our synergy enables us to imagine transversal
experiences to those systems and to satisfy
brands’ new problematics.
1
ST
1
SHAPINGTOGETHER:
USERADGENTS & JOSHFIRE
FACTORY
OF DIGITAL INNOVATIVE
SYSTEMS

45. userADgents
Behavior analysis
Ideation workshops
Innovative concept
research
User journey
Ergonomics
Usability tests
Co-creation workshops
Interfaces design
Industrial design
Connected objects
Natives applications
(iOS/Android/Windows)
Responsive & Adaptive
Design
Back-end & APIs
Arduino / Raspberry Pi
Virtual Reality
Chat bots
Mobile Advertising
Couponing
SMS/Push Notif
App Store
Optimization
Mobile-to-store
In-store interactions
Beacons
Video
Functional analysis
Prototyping
Specifications
Industrialization &
production monitoring
Trends studies
Brand audits
Benchmarks
Strategic
recommendations
Research &
Innovation
DESIGN
PROMOTION
CRM
UX / IDEATION DEVELOPMENT
PROTOTYPING &
INDUSTRIALIZATION
CONSULTING
…FROM CONSULTING TO PROMOTION…

46. userADgents
BE USEFUL
& RELEVANT
MARK YOUR
TERRITORY
Your customers and the digital world
they live in, change constantly! We wish
to make things move forwards
and challenge ourselves all the time,
trying not to be stuck in pre-existing
thoughts.
SENSE
EFFERVESCENCE
ESSENCE
In a more and more competitive
environment, where customers are
over-exposed to brands, each one of
them needs to claim its difference and
spread its DNA and values.
We believe digital should not be gadget!
We want to create things that matter and
make sense to your customers.
KEEP YOUR EYES
WIDE OPEN
… SHARING A COMMON VISION & METHODOLOGY