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Speed, mobility, choice, personalization, services, privileges, experience… Fashion shoppers are more and more demanding and expect a real shopping experience from brands! Because buying clothes and accessories is more a leisure (good for morale) or a social activity than a necessity!
Fashion brands’ challenge?
Offer a fluid, omnichannel and positive « FashionXperience » answering to the ultra connected shoppers’ needs!
A 85 pages study, freely available in French and English on SlideShare or to download here >> https://www.useradgents.com/etude-details/mobiliteatime-11-fashionxperience-english-version/
> Some key figures regarding fashion & mobile markets
> Decoding of fashion shoppers’ profiles at the mobile first era (behaviors and expectations)
> 5 shoppers’ journeys and the stakes for fashion brands
> 7 mobile & innovation trends for fashion shopping
> More than 80 cases from fashion brands using mobile and new technologies to improve the FashionXperience.