Ulric Nijs

Nürnberg Area, Germany Germany

Beverage Specialist

Consumer Products

Alcoholic beverage specialist, with considerable international exposure. Comfortable with all aspects of the beverage industry, from creation, marketing to services. Developed & implemented marketing strategies for a portfolio of international brands within the middle eastern region, and sustained growth of these brands in various channels in spite of the recession. Developed important B2B & B2C relationships, which enabled the company to keep a sharp eyes on local & international trends, “best-practices” and activities, as well as securing a trend-setting status for our brands. Worked with a small team to ensure that all BTL activities would be in line with the global brand strategies...