This is a closer look at the Jordan line and the man who popularized it along with himself; Michael Jordan. I will examine how Jordan's success helped fuel the shoe line's popularity, also the shoes helped Jordan become and iconic figuere
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0745487 Revolution of the sole
1.
2. Jordan and Nike:
Revolution of the Sole
• In 1984 Jordan was drafted by the Chicago Bulls as the 3rd draft pick
• Nike had struggling revenue and was looking for a fresh endorser to help
with sales
• Michael was not interested in Nike and preferred Adidas or Converse
• After much persuasion by his agent and his parents, Michael decided to go
see Nike’s offer
• “Those are the devil’s colours” said Michael after viewing the Jordan 1’s
• He would then sign a 5 year $2.5 million deal, plus royalties, with Nike
• The rest is history, as Michael soared into greatness, so did his shoe line
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3. Nike Revenue by Years in Billions ($)
5.00
3.75
2.50
1.25
0
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1987 1988 1989 1990 1991
5. Jordan I
• Released in 1985, Jordan’s
rookie season
• Featured the old Air Jordan and
Nike logo
• Banned in the NBA
• Designed by Peter Moore
• Came with 2 laces
• Jordan’s rookie season
• Jordan would play in the rookie
game and All-star game
• Rookie of the year
Image and information from http://www.joranzone.com
7. Jordan III
• Designed by Tinker Hatfield, an
architect
• First Jordan's with a visible air sole
• First Jordan with the Jumpman Logo
• Lined with Elephant print leather
• league MVP Award
• Lead Chicago past the first round of
the playoffs
• Michael would win the Slam-Dunk title
for the second time
• Selected to the First Team
• All-Defensive First Team
• All-Star Game MVP
Image and information from http://www.joranzone.com
• Defensive Player of the Year
8. Nike Percentage of Revenue, 1990
17%
25%
13%
7%
28%
9%
Basketball Running
Leisure Field Sports
Racquet Children
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9. Jordan VI
• First jordan with no logo
• Tongue of the shoe is sticking
out like MJ
• If you use your imagination
you can see the number 23
• The tongue made the shoe
very easy to slide on and off
• Michael leads the Bulls to a 4-1
victory over the Lakers to win
his first Championship
• Wins league MVP
• Second scoring title
• Picked for ALL-star team
• Final’s MVP Image and information from http://www.joranzone.com