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0745487 Revolution of the sole


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This is a closer look at the Jordan line and the man who popularized it along with himself; Michael Jordan. I will examine how Jordan's success helped fuel the shoe line's popularity, also the shoes helped Jordan become and iconic figuere

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0745487 Revolution of the sole

  1. 1. Jordan and Nike: Revolution of the Sole • In 1984 Jordan was drafted by the Chicago Bulls as the 3rd draft pick • Nike had struggling revenue and was looking for a fresh endorser to help with sales • Michael was not interested in Nike and preferred Adidas or Converse • After much persuasion by his agent and his parents, Michael decided to go see Nike’s offer • “Those are the devil’s colours” said Michael after viewing the Jordan 1’s • He would then sign a 5 year $2.5 million deal, plus royalties, with Nike • The rest is history, as Michael soared into greatness, so did his shoe line
  2. 2. Nike Revenue by Years in Billions ($) 5.00 3.75 2.50 1.25 0 1987 1988 1989 1990 1991
  3. 3. Pre-Jordan Revolution Converse 1980s Reebok 1980s Adidas 1985
  4. 4. Jordan I • Released in 1985, Jordan’s rookie season • Featured the old Air Jordan and Nike logo • Banned in the NBA • Designed by Peter Moore • Came with 2 laces • Jordan’s rookie season • Jordan would play in the rookie game and All-star game • Rookie of the year Image and information from
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  6. 6. Jordan III • Designed by Tinker Hatfield, an architect • First Jordan's with a visible air sole • First Jordan with the Jumpman Logo • Lined with Elephant print leather • league MVP Award • Lead Chicago past the first round of the playoffs • Michael would win the Slam-Dunk title for the second time • Selected to the First Team • All-Defensive First Team • All-Star Game MVP Image and information from • Defensive Player of the Year
  7. 7. Nike Percentage of Revenue, 1990 17% 25% 13% 7% 28% 9% Basketball Running Leisure Field Sports Racquet Children
  8. 8. Jordan VI • First jordan with no logo • Tongue of the shoe is sticking out like MJ • If you use your imagination you can see the number 23 • The tongue made the shoe very easy to slide on and off • Michael leads the Bulls to a 4-1 victory over the Lakers to win his first Championship • Wins league MVP • Second scoring title • Picked for ALL-star team • Final’s MVP Image and information from
  9. 9. Post-Jordan Revolution Converse 2002 Reebok 1990 Adidas 2001