The document discusses strategies for promoting the band Tierra Cali through events and sponsorships to drive sales. It outlines coordinating media advertising and sponsor partnerships with Tierra Cali to increase revenue. Specific sponsorship packages ranging from $500 to $7500 are listed that include various advertising elements. Event planning details such as locations, budgets, and contacts are also mentioned.

1. THE FOCUS TO BRING-
ING A WAY TO DISTRIB-
UTE SALES VIA DIRECT
CONTACT TO THE BIG-
GEST BUYING MARKET
IN AMERICA
MARKETING AND
MEDIA AWARENES
WILL DRIVE SALES
Financial
 EXPECTED ATTEN-
DANCE PER EVENT
2000 T0 3000 PEOPLE
ADDRESSING THE NEEDS OF INDIVIDUAL SPONSORS AND
focus
P L A N T I N G T H E S E E D S T O A S E C U R E Y O U R F U T U R E .!
TIERRA CALII, PER BILLBOARD AND SOUNDSCAN DEBUTS #3 IN
NATIONAL SALES IN THE STATES. WITH OUT A DOUBT THIS
BAND IS SELLING ALBUMS, TICKETS SALES AND PRODUCT
Helping you achieve
your financial goals
Whether it’s buying digital, television, tional. We customized our success
radio, print, and outdoor media or sell- around our clients success.
ing it, AMERICA PROMOTIONS has
the experience to do the job. In fact,
our TRACK RECORD doesn’t lie
within a specific print title or website,
it lies within our business ethic, if we
make money you make money!
Our direct involment generates unique
media and marketing campaigns for a
unique type of client: We plan, we
buy, we implement and we sell. If it
has to do with media, we’ve got you
covered with a customized solution for
the customer. Weather is local or na-
MARKET WATCH
THE POPULARITY OF THIS UNUSUAL BAND “TIERRA CALI” HAS SURPRISED THE EN-
TIRE MUSIC INDUSTRY, JUST A FEW YEARS AGO THE BANDS INCREASED RECORDS
SALES AND NOT VERY MUCH RADIO PLAY CAPTIVATED THE ATTENTION OF HUGE
ACTS (TUCANES DE TIJUANA) PUZZELED AS TO WHY THEY HAD TO CANCELL THEIR
SHOW DUE TO NO TICKET SALES.

2. SMARTER
Getting the most from INVESTING :
Your Investment. Experience vs.
Discipline
An equal monetary risk is the commitment that
our company is driven to an equal ROI
techno-banda was born, a movement that
blended traditional banda with electronic in-
struments. The tierra caliente groups took it a
step further,
MIAMI (Billboard) - Mexico's quickening the
pace and using
music from the hotlands -- bet- Leila Cobo– Billbaord
keyboards.
THE ORGANIZATION
ter-known by its Spanish term, But while the “PROMOTORES UNIDOS”
"musica de tierra caliente" -- movement WAS THE FIRST GROUP IN
gained traction ACKNOLEDGING THAT NOT
has long played second fiddle to some three years ONLY WERE WE BEATING
its more popular cousin, du- ago thanks to groups like Beto y Sus Canarios OUR COMPETITION BUT
and Triny y la Leyenda, things never took off ALSO AWARDED US WITH
rangense U.S. | ENTERTAINMENT | MUSIC like they did for duranguense. THE PREMIO PREMMUSA.
But in the last several months, tierra caliente
The success, Pino says, that Tierra Cali's in HIGHEST EVENT ATTEN-
seems to have found its groove, with a new
particular, "has been slow but constant. They DANCE IN 2009.
generation of acts increasingly populating the
didn't break from one moment to the next."
Billboard sales and airplay charts.
Tierra caliente's original atraction, Malagon
At the helm of this new wave of tierra cali-
says, comes from its immediate followers. He
ente is Tierra Cali, a quintet that has been
calculates that some 5 million Mexicans in
recording for a decade, but only began chart-
the United States come from tierra caliente
ing in the past year.
states, including Michoacan, a major source SPONSOR PACKAGES
Tierra Cali currently has three titles on Bill- of migrants.
board's Top Latin Albums chart, including
But now, with the Venevision deal in place,
"Mas Allaa de la Distancia" (Discos Ciudad/
Malagon's acts have also found access to a FLYER, POSTER AND
Venevision), which debuted at No. 8 last
national audience via TV promotional cam- DIGITAL LOGO— $500
month and is entering its seventh week in the
paigns, which all Venevision acts have access
chart's top 20. It has already sold more than
to thanks to the label's deal with the Univision
70,000 copies in the United States, according
network.
to Nielsen SoundScan. RADIO TAGS— $900
"Now, when we get onstage, we see whole
Tierra caliente's resurgence seems to be a mix
families -- children and parents -- and also
of demographics and distribution. The music,
people from countries like Guatemala and
a kind of techno-cumbia that includes tradi- WEB BANER, DIGITAL
Nicaragua," Plancarte says. "Our market defi-
tional banda instruments plus synthesizers,
sounds similar to musica duranguense, al-
nitely grew." IMAGES, LIVE MEN-
though not quite as frenetic, and, like du- Reuters/Billboard TION AND RADIO
ranguense, has been around for decades. But TAGS— $2500
while duranguense found a second home in
Chicago, allowing it to break big in the
United States, tierra caliente remained a niche
genre largely confined to its home (and hot, RADIO, WEB BANNER,
weather-wise) Mexican states of Michoacan, DIGITAL IMAGES, FLY-
Guerrero and Mexico. ERS, LIVE MENTIONS ,
Tierra caliente, like duranguense, found a MEET AND GREET AT
bigger commercial opening in the '90s, when LOCATION - $7500

3. EXPERIENCE A NEW ERA OF SMARTER
DIRECT DISTRIBUTION OF INVESTING :
YOUR PRODUCTS. Experience vs.
Discipline
An equal monetary risk is the
commitment that our company is
driven to an equal ROI.
EXAMPLES OF EVENT
AMERICA PROMOTIONS WORKING MODEL TO RAISE REVE- THE ORGANIZATION
PRINTED DISTRIBUTION
NUE WITH CURRENT ECONOMY 2010 “PROMOTORES UNIDOS”
WAS THE FIRST GROUP IN
ACKNOLEDGING THAT NOT
Recycling
Delivering Keeping ONLY WERE WE BEATING
and Up- The High
World- Up with OUR COMPETITION BUT
grading Cost of Ad-
Class Prod- Technol- ALSO AWARDED US WITH
Your Equip- vertising
ucts ogy
ment THE PREMIO PREMMUSA.
HIGHEST EVENT ATTEN-
TIERRA CALIS EVENT DRIVING VEHICLE DANCE IN 2009.
Remodeling Building In
Sell, Sell, Improving
Within Your Quality
Sell! Perform-
Budget from the
ance
Ground Up
SPONSOR PACKAGES
FLYER, POSTER AND
DIGITAL LOGO $1000
GRUPO DIANAS
TIERRA CALIS MEET AND GREET AT “GRUPO DIANAS CUSTOMER SITE”
RADIO TAGS 1500
Keynote Address: EL GENERAL WESTERN WEAR
Advertising on the CORDINATING
WEB BANER, DIGITAL
RADIO, WEB, EVENT WITH SPON-
EXPECTATION
IMAGES, LIVE MEN-
TIERRA CALIS EVENT PRINTED MEDIA, RE- SOR SALES WITH
TAIL STORES IN RE- TIERRA CALIS AD-
FROM BOTH SIDES TION AND RADIO
GION VERTISMENT TAGS $2500
RADIO, WEB BANNER,
DIGITAL IMAGES, FLY-
CALSNDER OF BUDGET AMOUNT
LIST OF CONTACTS EFFICIECY IS KEY
ERS, LIVE MENTIONS ,
EVENTS PER EVENT MEET AND GREET AT
LOCATION $7500
CONTRACTED TIME FRAME