1. 31/03/14
Guinness Digital
Weekly Report

2. Overview

3. returned to the 11,806
Total GFM registrations to date: 244 073 the fact that FA cup
Nigeria. 2 weeks.
62,702
week was: 3m 11s
6.2 pages
user per visit.
Guinness Digital: Overview
Registrations: Active Users on Site:
GFM Registrations this week: 1 512 18.8% of users Registered Visits
Up 575 from last week
site this week.
18.8% could be due to
matches as well as
international matches
The registrations still reflect the state of the USSD line in were played over the last
Registered Users
5.3 visits per user this
week.
Engagement: Conversion Rate:
Site Pageviews: Dwell Time: Site: USSD:
72 809 pages were viewed this The average visit to the site 9.94 % 0.11% 22.33% 0.22%
Up 8 233 from last week Down 5s from last week
This means that on average
were viewed per registered

4. Nigeria.
Guinness Digital: Data over the month
All Registrations: Registered Site Visits:
4000 9000
3000 6750
2000 4500
1000 2250
0 0
Site Pageviews:
40000
30000
20000 The registrations still reflect the state of the USSD line in
10000
0

5. 31/03/14
Campaign Target: Monthly Target: Registrations Registrations Change
GFM Site Data: Registrations
Report Date:
Overall Overall
Last Week: This Week:
Ghana 1,629 371 4,786 4,809 23
Kenya 9,143 1,286 12,143 12,247 104
Nigeria n/a n/a 40,041 40,412 371
Cameroun n/a n/a 2,801 2,812 11
Uganda n/a n/a 2,386 2,421 35
Total 10,772 1,657 62,157 62,701 544

6. Date: Registrations Registrations Change
Users
Users This Change Rate Rate Change
Week:
GFM USSD Data: Registrations
Report Overall Overall
Unique
Unique Conversion Conversion
31/03/14 Last Week: This Week:
Last
Week: Last Week: This Week:
Kenya 4,599 4,977 378 35,637 40,973 5,336 12.91% 12.15% -0.76%
Nigeria 170,134 170,134 0 739,346 739,346 0 23.01% 23.01% 0.00%
Ghana 4,831 5,266 435 10,553 14,107 3,554 45.78% 37.33% -8.45%
Uganda 840 994 154 14,450 17,929 3,479 5.81% 5.54% -0.27%
Total 180,404 181,371 967 799,986 812,355 12,369 22.55% 22.33% -0.22%

7. Addendum

8. 31/03/14 Week: Week:
Change: Performance Performance Pre-GFM Post-GFM Change:
Registrations:
242,561 244,073 1,512 193,307 7,838 888,934 941,800 52,866
Registrations:
180,404 181,371 967 138,407 2,145
Guinness Digital: Overview
Report Date: Last This
Best Worst Guinness Mobi Guinness Mobi
to Date: to Date: Registrations Registrations
Total
GFM
Site 62,157 62,702 545 54,900 5,693
Registrations:
GFM USSD
Site
Conversion 10.05% 9.94% -0.11% 41.6% 10.61%
Rate:
USSD
Conversion 22.55% 22.33% -0.22% 21.41% 7.45%
Rate:

9. 31/03/14
Nigeria Kenya Ghana Cameroun Uganda
This Week:
210,546 17,224 10,075 2,812 3,415
Registrations
Registrations 170,134 4,977 5,266
n/a
994
Guinness Digital: Overview by Market
Report Date:
Total Registrations
GFM
Site
40,412 12,247 4,809 2,812 2,421
This Week:
GFM USSD
This Week:

10. Overview
Guinness
Mobi

11. Registrations
Guinness Mobi: Registrations & Visits over time
950000
932500
915000
897500
880000
12 July 2 Aug 23 Aug 16 Sep 7 Oct 28 Oct 18 Nov 9 Dec 6 Jan 27 Jan 17 Feb 10 Mar 31 Mar
Visits
50000
37500
25000
12500
0
12 July 2 Aug 23 Aug 16 Sep 7 Oct 28 Oct 18 Nov 8 Dec 6 Jan 27 Jan 17 Feb 10 Mar 31 Mar

12. GFM
Site Data

13. 31/03/14
Last Week: This Week: Change:
to Date: to Date:
Visits Per User
1.88 1.88 -0.00 1.93 1.00
GFM Site Data: Visits
Report Date: Best Performance Worst Performance
All Visits 1,162,955 1,187,647 24,692 1,094,419 47,175
Unique Visits 618,607 630,683 12,076 581,006 5,579
Average Number of
Average number of visits per user refers to all visitors to
the site regardless of whether they registered.

14. 31/03/14
Last Week: This Week: Change:
Total Visits
385,670 396,554 10,884
Unique Visits
208,719 213,676 4,957
Total Visits
632,140 643,437 11,297
Unique Visits
321,428 326,233 4,805
GFM Site Data: Visits by platform
Report Date:
Web/ Responsive
Web/ Responsive
Mobi
Mobi
Visitors are still going mainly to the mobi site version of
GFM. This is useful for the placement of media.

15. 31/03/14 Last Week: This Week:
Change:
GFM Site Data: Visits and Pageviews by Registered User
Report Date: Overall Overall
Visits 10,436 11,806 1,370
Pageviews 64,576 72,809 8,233

16. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Visits and Pageviews Nigeria
Report Date:
Visits 3,719 4,332 613
Pageviews 26,081 30,569 4,488

17. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Visits and Pageviews Kenya
Report Date:
Visits 5,559 5,907 348
Pageviews 32,559 32,583 24

18. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Visits and Pageviews Ghana
Report Date:
Visits 593 754 161
Pageviews 3,115 4,000 885

19. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Visits and Pageviews Cameroun
Report Date:
Visits 201 240 39
Pageviews 910 1,305 395

20. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Visits and Pageviews Uganda
Report Date:
Visits 364 573 209
Pageviews 1,911 4,352 2,441

21. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Logins
Report Date:
Site logins 4,727 3,290 -1,437

22. 31/03/14
Last Week: This Week: Change:
GFM Site Data: Leagues
Report Date:
Leagues Created 127 120 -7
Leagues Joined 80 65 -15

23. 50%
3%
GFM Site Data: Engagement
Visits to site this week
50%
37.5%
29%
25%
12.5%
8%
4.3%
0% 2% 1.9% 1.5% 1%
1 2 3 4 5 6 7 8 9-201+

24. 60%
10.7%
5.2% 5.5%
GFM Site Data: Engagement
60%
45%
30%
15%
12.4%
7.3%
0% 1.9%

25. The end.