Revealing the value of social media Use Facebook in REVERSE: -Instead of waiting for people to come to your page, go right to their smartphones (the door to their hearts and minds). -Instead of creating a page about your organization / ministry, create a page to MEET A NEED of your hearers. When I was doing things the former way, I had only reached a couple hundred people over the span of a whole year! But doing it in reverse has allowed me to reach over 100,000 people in just 1 week! And only for a few bucks, a little time, and a heart for Jesus.