2. Wait- What is a Marketplace
Startup?
Most simple explanation: connects buyers and sellers
Aren’t focused on creating a need
Instead provide solutions for needs we didn’t know we
had!
3. What Sets Them Apart?
They challenge old corporate models
Generally strip away bureaucratic structures
Direct channels are one of their greatest assets
4. Years ago, we wouldn’t have thought about this
Now if you’re hungry you order via seamless
Need to get somewhere in a hurry? Grab an Uber
5. Food and transportation would be obvious industries for
startups
But there are a couple making a splash in other areas…
6.
7. HomeJoy
Cleaning service!
Makes professional cleanings affordable
Aimed at those who would otherwise not hire a cleaning
service
8. Intuitive and user-friendly platform to help find the
perfect cleaner
No longer need to screen individual applicants
In addition to the certified cleaners, all new hires are
properly trained
That way, they’re able to help out, too!
9.
10. Traction
Traction is like a reverse of traditional marketplace
startup
The buyers are the companies, and the sellers are
freelancers
11. Basically, brands outsource their advertising
departments
Freelance network of media buyers, bloggers, and
marketers picks up the work
Can save companies lots of money
12. A lot of big brands are already using it
CBS
Sony
Kraft
15. They allow shoppers to select combination goods
Breaks previous limitations
For example, ordering from Walmart meant you could
only select good from that Walmart store.
Instacart shoppers run around for you, and pick up what
you need
16. Currently operates in 11 major urban areas
Plans to increase that to 15 by the end of 2015
