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We are such stuffAs dreams are
          made on
       William Shakespeare
          The Tempest Act 4, scene 1, 148–158
SOCIAL LOCAL

to be local or not to be local

             Ton Damen
       Karlsruhe februari 2012
       ton@strategicstuff.com
#STUFF FACT 01

DRIVING FORCES 2015
2015




       4
2015



       5
2105



       6
201
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      7
201
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      8
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      9
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Karlsruhe 2012
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09/20/12   15
What is social
   Social
   City
   Town
   Village
   Neighborhood
   Street
   Bar
   Local Communities
What is local
   Where are you?
   Who are you?
   Who do you know?
   Who do I know
     that I know knows you?
 What are you doing?
 What do you like?
 Do I like you?
09/20/12
09/20/12
Relations
 Relation
 Likeability
 Awareness

 Dating?
 Social Media?
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Talking
 Conversation
 Listening
 Conversation Management?




09/20/12
Conversation
Listening
Management
09/20/12
Conversation
Listening
Management
09/20/12
Strategy?
   Act remarkable, not stupid
   Add value, be relevant
   Engage, over and over again
   Share, but make it worthwhile
09/20/12
09/20/12
09/20/12
Act Remarkable
Ad Value
Enage
Stuff Worth Sharing
09/20/12
Karlsruhe 2012
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
#NSFAIL
#NSFAIL
09/20/12
09/20/12
my.uitp.org

Last 15 days
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COUNTRIES
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359 PLACES


09/20/12
#STUFF FACT 02

   YES? BUT! ANYHOW.


09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
to be local or not to be local
        TON@ STRATEGICSTUFF.COM

 ALL RIGHTS RESERVED STRATEGIC STUFF B.V.
to be local or not to be local

                      Ton Damen
                     Karlsruhe 2012
09/20/12
                         IT-trans

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Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe

Editor's Notes

  1. "The stuff of dreams" as we use it today refers to a scenario one can only fantasize—something devoutly to be wished. Prospero's "stuff" refers to the materials that go into creating an illusion, not to the object of a wish.