18. Does the promoter approach customers proactively? What is the promoter doing when not attending to customers? Is the promoter present at the designated place? What is the appearance of the promoter? 1) Approaches customers within 2 meters 2) Does not approach customers 3) Only attends to customers when asked 1) Yes 2) No 1) Looks energetic 2) Looks tired 3) Looks unhappy 4) Looks unhealthy Promoter Audit Mystery Shopper Questionnaire Mystery Shopper Questionnaire 促销规范调查
19. Are you the main person responsible for shopping in your household? Have you ever purchased brand X? On a scale from 1-5 where 1 means Totally agree and 5 Don’t agree at all, how much do you agree with the following statement? Brand X is a dynamic brand What is your age? Did you buy Brand X in the past 4 weeks? How often do you shop for Category X products? 1) Yes 2) No 1) Yes 2) No 1) At least once a week 2) Once in 1-2 weeks 3) Once a month 4) Less than once a month 1) Yes 2) No Survey Questionnaire Survey Questionnaire Survey Questionnaire 消费者调查
