Tomek Szulkowski
Personal Information
Organization / Workplace
Mobext (Havas Group)Location
Warsaw, Masovian District, Poland PolandOccupation
Head of Mobext Poland (Havas Group)Industry
Advertising / Marketing / PR
About
I am a mobile marketing expert specializing in: - programmatic buying [DSP's, AdExchange, RTB] - advertising campaigns based on geolocation [ geo-fencing / proximity marketing] - campaigns whose goal is to generate traffic in POS - mobile campaigns which use video and non-standard formats such as RichMedia - mobile apps promo - m-commerce As a Mobile Strategy Director I have realized several hundred mobile campaigns by means of T-Mobile’s advertising resources as well as Polish publishers’ potential and possibilities of global advertising platforms. Close cooperation with two GSM operators (T-Mobile and Polkomtel) gave me a chance to gain an unprecedented knowledge of mobile market ...