The Location-Tagged Social Score Sheet: 2015 NCAA March Madness InfographicGeofeedia
To see how the games stacked up on the social side, we created geofences around the championship, Final Four, NCAA Sweet 16 and Elite Eight stadiums (and the teams' college campuses!) to catch the NCAA March Madness social buzz. Read more, on the blog: http://bit.ly/1IG0Who
Since the first tip-off on March 16, we've been tracking all the social media conversations surrounding March Madness using Radian6 (our leading social analytics application).
Crimson Hexagon's social listening technology distill's the agony and the ecstasy of the NCAA Final Four men's basketball tournament and audience's reactions to Liberty Mutual's "Amateur Athletes" March Madness ad campaign.
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
4 Steps to Drive Your Brand Extension with Social MediaCrimson Hexagon
Follow these four steps to evaluate your brand's potential to expand into new products and product categories, and measure your brand extension's success with social media opinion.
How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and ...Crimson Hexagon
What drives consumer purchasing intent? How can social media analysis deliver consumer insights into how to position marketing strategy? To answer these questions, we did an analysis on two well-respected headphone brands with completely different marketing approaches.
We dove deep into contextualizing online converations to discover a comparison of top personal sound system competitors.
The Location-Tagged Social Score Sheet: 2015 NCAA March Madness InfographicGeofeedia
To see how the games stacked up on the social side, we created geofences around the championship, Final Four, NCAA Sweet 16 and Elite Eight stadiums (and the teams' college campuses!) to catch the NCAA March Madness social buzz. Read more, on the blog: http://bit.ly/1IG0Who
Since the first tip-off on March 16, we've been tracking all the social media conversations surrounding March Madness using Radian6 (our leading social analytics application).
Crimson Hexagon's social listening technology distill's the agony and the ecstasy of the NCAA Final Four men's basketball tournament and audience's reactions to Liberty Mutual's "Amateur Athletes" March Madness ad campaign.
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
4 Steps to Drive Your Brand Extension with Social MediaCrimson Hexagon
Follow these four steps to evaluate your brand's potential to expand into new products and product categories, and measure your brand extension's success with social media opinion.
How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and ...Crimson Hexagon
What drives consumer purchasing intent? How can social media analysis deliver consumer insights into how to position marketing strategy? To answer these questions, we did an analysis on two well-respected headphone brands with completely different marketing approaches.
We dove deep into contextualizing online converations to discover a comparison of top personal sound system competitors.
At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting.
Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL
Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
"Being Agile" presents an introduction to Scrum, an Agile software development methodology. In addition to the basics of the iterative development process and roles, this talk explores Agile concepts related to requirements, documentation, communication, planning, and overall business strategy.
Presented to Cedar Rapids IIBA 2/10/2010
At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting.
Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL
Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
"Being Agile" presents an introduction to Scrum, an Agile software development methodology. In addition to the basics of the iterative development process and roles, this talk explores Agile concepts related to requirements, documentation, communication, planning, and overall business strategy.
Presented to Cedar Rapids IIBA 2/10/2010
Html & javascript_for_visual_learners_tutorial_-_174_pages
NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video
1. NCAA #MarchMadness 2015 is a Slam Dunk for Instagram
Video
March Madness is one of the big tent-pole sports events in the U.S., and this year social video,
particularly content uploaded to Instagram, has driven the most engagement for #MarchMadness
related online-video.
Instagram Video's dominance of the 2015 NCAA Men's Division I Basketball Championship may be a
shock to those who have been following the trajectory of Facebook video success in the past few
months. But a huge number of fans and viewers have embraced short-form video for their basketball
news and highlights, and are using Instagram to not only upload March Madness related content,
but also to engage with it.
March Madness: Instagram Video Generates 64% Engagement
Of the 13,000 videos relating to "March Madness" content that have been uploaded in the last 30
days, Instagram Video has captured an incredible 64% of viewer engagements, compared to 19% for
Facebook native video uploads, and 14% for Vine uploads.
Most engaged #MarchMadness related video content
by platform from uploads in last 30 days. (Data via Tubular Labs)
In terms of viewer engagement, most of the top 30 videos related to March Madness were either
user-generated, or uploaded by sports or team channels like sportscenter, Bleacher Report,
Michigan State Spartans, or the official NCAA March Madness Facebook page.
There's also a lack of visibility from big name broadcasters, with only CBS making an appearance,
and GoPro is the only major brand to appear in the list of the top 30 most engaged videos. No video
content by any of the sponsors of the month-long event dents the chart.
#MarchMadness 2015: Why Are Fans Turning to Instagram?
So why are #MarchMadness fans turning to Instagram? According to a recent study, Instagram is
the 2nd most popular app for 14-24 year olds, with Pew Research also confirming that 53% of
Internet-using 18-to 29-year-old Americans use Instagram on a daily basis, up from 37% in 2013.
2. We took a look into who was watching March Madness video content to see if the data matched the
research into which age-group was most engaged with social video. The overwhelming majority of
video views for March Madness content come from 18-24 year old men based in the U.S., with that
age-group proving to be the most engaged female demographic too. With that age-group so active on
the Instagram platform, it's no surprise that video engagement is so high:
Audience
Insights: Who is engaging with #MarchMadness video content across major video platforms? (Data
via Tubular Labs)
Another reason could be the ever-increasing use of mobile in general, both to upload content, and to
consume and engage with it. In a recent whitepaper, Google predicts that March Madness 2015 may
be the most "mobile" ever, with 60% of searches for college basketball related content coming via
mobile devices. Fans are using their smartphones and tablets to stay up-to-date with matches,
incidents, commentary, and reports.
March Madness 2015: Top 5 Performing Videos
In terms of top performing videos and viewer engagement, pop star Rihanna scores the highest with
her 03/06/2015 upload to Instagram. The Instavid has already generated 263K likes, and 6,599
comments.
In second place is GoPro with its crazy trickshot capture entitled "David Kalb vs. the rest of the
teams playing today". Uploaded on the 19th March, it has attracted 139K likes, and 3,154 comments
in just 5 days. GoPro has an incredibly active Instagram account, and its 4.5M followers are some of
the most engaged on the platform.
In at third place comes perennial favorite America's Funniest Home Videos, with it's "Alright
#MarchMadness, Let's do this!" compilation, uploaded to Facebook.
The fourth most popular #MarchMadness video uploaded in the past 30 days belongs to CNN sports
anchor Rachel Nichols whose "This is what happens when Reggie Miller gets itchy in an empty gym
as we're waiting for NCAA March" video generated 26K Facebook Likes, 19K Facebook shares, and
2,363 comments. The video was picked up by CBS, USAToday, and Fox, among other sites.
Fifth place goes to BasketballVines, with its 6-second snapshot of an incredible father-son moment
from this year's event. Watch Ron Hunter react to his son, R.J. Hunter as he lands a 3-pointer that
gave the Panthers a 57-56 victory in the Georgia St.-Baylor game.
Data set inclusive from 02/25/15 to 03/25/15, based on engagement statistics.