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Similar to Business Models in the Internet of Services - Trends and developments on the German IT-sector
Similar to Business Models in the Internet of Services - Trends and developments on the German IT-sector (20)
Business Models in the Internet of Services - Trends and developments on the German IT-sector
- 1. Business Models in the Internet of Services
Trends and developments on the German IT-sector
Nico Weiner
Nobelstr. 12 | 70569 Stuttgart
nico.weiner@iao.fraunhofer.de
Tel.: +49 711 970 2170
Fax: +49 711 970 5111
www.e-business.iao.fraunhofer.de
supported by:
© Fraunhofer IAO, Stuttgart
- 2. Agenda
» From survey to market study – Goals and Concept
» Results of the survey
» Structure of the responding companies
» Trends
» Realization of Software as a Service-Offerings
» Current SaaS-Landscape
Evaluation of the situation at 89 German SaaS-Vendors
» Conclusion
supported by:
© Fraunhofer IAO, Stuttgart
- 3. From survey to market study – Goals and Concept
Goals:
» What is the significance of SaaS today and tomorrow?
» Which advantages and challenges occur with SaaS for Vendors?
» How is SaaS realized?
How can the German market benefit from SaaS?
Target group of the market study:
» Vendors of products and Service Providers in the German IT-sector
» Hardware providers
» Software providers
» IT-Consultants etc.
supported by:
© Fraunhofer IAO, Stuttgart
- 4. Basic information on the survey and concept for the study
» Survey carried out:
27.11.2009 bis 10.02.2010
» Pure online-suvey with open
access
» Target group:
» German IT Providers (of services,
prodcuts etc.)
» 114 replies, including 89 SaaS-
Vendors and 25 without SaaS-
offering
supported by:
© Fraunhofer IAO, Stuttgart
- 6. Company-Details
» Company‘s age » Functional area? (custom classification based
on free-text form)
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 7. Offering and target groups
» Which type of IT-related products
and/or services does your company
offer?
» Which target groups have your
product/service-offerings?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 9. Software as a Service
Plans of German IT-Providers
» Do have any plans regarding an own SaaS-offering?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 10. Infrastructure, Platform and Software as a
Service – Relevance of Cloud Computing
» How do you rate the current relevance of the following trends on the
Germany IT-market from a German IT-providers viewpoint?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 11. Cloud Computing
German IT-Providers on the move
» How do you rate the relation of German IT-Providers to the economical
potential of Cloud Computing? The economical potential of Cloud
Computing currently is …
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 12. Infrastructure as a Service I
An option for German IT-Providers?
» How do you rate the attractiveness of Infrastructure as a Service-
Providers like Amazon EC2, S3 for the operation of SaaS-solutions?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 13. Software as a Service –
Trends I
» How do you rate the following statements regarding Software as a
Service?
Scope market and competition?
Scope product/service-offering?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 14. Software as a Service –
Trends II
» How do you rate the following statements regarding Software as a
Service?
Scope network of partners
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 15. Software as a Service –
Trends III
» How do you rate the following statements regarding Software as a
Service?
Scope Customers
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 16. Responsiblities and Roles to realize SaaS
» How would you realize the distribution of responsibilities and roles within
a partner-network to offer a SaaS-solution?
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 17. Software as a Service - Advantages and Challenges from a
provider‘s viewpoint
supported by:
© Fraunhofer IAO, Stuttgart
- 18. Advantages of Software as a Service I
» How do you rate the following advantages regarding Software as a
Service?
Scope business & strategy
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 19. Advantages of Software as a Service II
» How do you rate the following advantages regarding Software as a
Service?
Scope technology
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 20. Challenges of Software as a Service I
» How do you rate the following challenges regarding the development,
running/hosting and distribution of SaaS-solutions?
Scope business & strategy
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 21. Challenges of Software as a Service II
» How do you rate the following challenges regarding the development,
running/hosting and distribution of SaaS-solutions?
Scope technology
supported by:
Replies of German IT-Providers; n=114
© Fraunhofer IAO, Stuttgart
- 22. Existing Software as a Service-offering
Review with 89 German SaaS-providers
supported by:
© Fraunhofer IAO, Stuttgart
- 23. Software as a Service
New customers with a new offering?
» Is your (planned) SaaS-solution mainly targeting new customers?
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 24. Software as a Service –
Migration or new development?
» Is your SaaS-solution based on migration-based application or a
development from scratch?
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 25. Software as a Service
Cannibalizing the existing offering?
» How is your SaaS-solution positioned in your existing portfolio?
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 26. Software as a Service
Pricing criteria
» What are the criterions for your pricing?
» Others: success-based billing; managed objects; revenue-based billing;
consumption-based; data-volume-based
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 27. Software as a Service
Integration
» Is your (planned) SaaS-solution integrable in the customer's landscape?
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 28. Software as a Service
Customization and Integration
» How often did the following scenarios of integration and customization
occur in the past?
supported by:
Replies of German SaaS-Providers; n=89
© Fraunhofer IAO, Stuttgart
- 29. Conclusion
» The economic potential of Cloud Computing is underestimated by
German IT-vendors
» IT-vendors observe chances in the area of »Software as a Service« and
reckon with pressure from the customer- and competitor-side
» Successfull integration is highly dependent to standardized data-formats
» Partnership gains more and more importance – this is particularly valid
for infrastructure-partners, integration-partners and sales-partners
» »Software as a Service« is based on many pricing criteria like time-,
tenant and performance-criteria
» IT-vendors see the biggest challenge at convincing the customer of data
privacy and security
supported by:
© Fraunhofer IAO, Stuttgart
- 30. Thank You!
Nico Weiner
Nobelstr. 12 | 70569 Stuttgart
nico.weiner@iao.fraunhofer.de
Tel.: +49 711 970 2170
Fax: +49 711 970 5111
www.e-business.iao.fraunhofer.de
supported by:
© Fraunhofer IAO, Stuttgart