LG CNS China

Beijing City, China China

Advertising / Marketing / PR

Korea-China communication bridge, with over 15 years of experience in digital advertising, as Account Director and Digital Producer. Specialties : Fully in charge of the whole digital marketing, Including social media, media buying, SEM and SEO, from strategy to execution. Main role : Business development, Account management, Project management. Key accounts (In China) : - Cosmetics : The Face Shop, Silk Therapy(SNS + SEM) - Retailer: Lotte duty free shop(Media buying + ePR) - 3C : LG (digital activity + SEM + WOM + Retail promotion + offline event) - Auto : Ford(digital activity + SEM + WOM) - Maternity : Friso (Digital platform, Digital activity) - Underwear : Schiesser(Digital acti...