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Tilley ­ A Lifetime Guarantee!
It’s a heartwarming story the birth of Tilley hats. Like many a fabulous creation it
came out of a necessity. The necessity for a hat to stay on a head, that’s Alex Tilley’s
head in particular a passionate sailor and adventurer. Of course it’s a lot more than
just staying on your head when you sail. It needs to be wind and sun proof, floatable,
durable, packable and as it came to be a whole lot more. 
In January 1980 Alex set about to make a “proper” sailing hat. Alex took advise from a
milliner, a sail maker and sourced a local hat manufacturer. Within 3 months Alex
had several prototypes for his family to test on their charter sailing trip in Belize.
Several months after their return Alex was happy enough to add his name on the
latest prototype. With community support Alex started to sell his hat from the family
home in Toronto. 
Alex Tilley 
Perhaps   Alex’s   biggest   coup   was   sending   the   editor   of
“Yachting” magazine a hat and in return a third of a page
editorial was written on Alex and his hat. Great exposure to
the sailing community and 1 year later thousands of hats
were being sold at Boat Show trade shows where Alex and the
family would set up their Tilley Hat stand. 
TILLEY T4 COTTON DUCK ­ KHAKI ­ OLIVE ­ THE ORIGINAL 
Several attempts at introducing the same formula in shorts as he created in hats
should have worked but proved a frustrating and costly venture. 
In 1983 when Canada was represented in the America Cup, Alex sent the Canadian
team hats and a pair of special edition white Tilley Classic Shorts, not the usual khaki
he had been trying to sell. Alex then stopped manufacturing the shorts to concentrate
on the hat range. 
By   Fall,1983   at   The   Annapolis   Boat   Show   people   were
actually asking for the America’s Cup white shorts and even
pants but not for sailing but for traveling. An idea was born
that   hats   and   clothing   with   the   same   durablitity   and
attention   to   detail   could   be   manufactured   for   Travellers,
Adventurers and Sports people all around the world. Tilly
Endurables, Inc was born! 
TILLEY LTM6 ­ AIRFLO ­ NYLON HAT ­ KHAKI 
THE DETAILS: 
So what stands Tilley hats a part from other adventurer hats and offers the owner a
Lifetime Guarantee not to wear out? 
OWNERS MANUAL: 
Each Tilley hat comes with a 4 Page Owner Manual. 
This handy read helps you to get to know all your Tilley hats qualities and functions.
Advise such as: 
*Which is the Front 
*How Should it Fit 
*We Perspire or Expire 
*How the Wind Cord Keeps the Hat On. 
*How to Adjust the Wind Cord 
*Washing Instructions 
INSURANCE: 
Now this is quite the added extra! Each Tilley Hat comes with a two­year, all perils,
50% deductible insurance policy. If your Hat has been irretrievably lost, stolen or
destroyed within 2 years of date of purchase, Tilley will replace it at 50% of current
catalogue price, plus shipping and taxes. Your Tilley hat comes with its own insurance
policy just fill it out and send to the advised address. Any claim made is a no questions
asked procedure! 
SECRET POCKET: 
On any Tilley hat you will find a hidden pocket in the crown to safely and securely
store your key, cash or that secret thing. A perfect addition when a bag is just not
wanted or required, when hiking, on a playing field or water sport. 
FABRICATION: 
Fabrics of all Tilley Hats are certified to block 98% of harmful UVA/UVB radiation
and deliver an ultraviolet factor (UPF) of 50+, the maximum rating. Tilley’s unique
fabrications repels rain, floats in water and with the help of the adjustable cord ties on
in the wind. 
TRAVELLING: 
The Tilley hat is perfect for the traveller for many reasons: 
Light weight – perfect for travelling light. 
 
Breathable ­ moisture wicking quality. Quick dry if you get caught in that unexpected
rain storm! 
Packable – roll em up and go, wrinkle resistant 
WashnWear – wash your hat in your hotel sink and hang to dry overnight. 
Secure Valuables – with the secret pocket! 
MADE IN CANADA. 
Something Tilley is very proud of is their hats and clothing is still made in Canada.
This helps supports its local community of manufacturers and help Canada’s export
market.   Keeping   it   local   assists   in   overseeing   all   make   and   quality   procedures
ensuring always the highest standard of hats are produced and exported all around
the world. 
ITS OWN BAG. 
Each Tilley hat comes with its own bag to protect and store easily when there’s ever a
time you just don’t need it on your head!
                     Contact Details := 
Company Name : The Hat Store 
Address   :  Shop   4226,   Level   3,   Robina   Town   Centre,   Robina,
Queensland, Australia 
Phone : +617 5580 9056 
Website : http://thehatstore.com.au/

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Tilley - A Lifetime Guarantee!