The ALEA Group

Richmond Hille, Ontario Canada

Louis Foong is the Founder and CEO of The ALEA Group Inc., one of North America’s most innovative B2B Demand Generation Specialists. As a thought leader with over 30 years of experience in the field, Mr. Foong pioneered the company’s revolutionary Pull World of ALEA lead management system, which is radically changing how marketers approach lead generation, qualification and distribution. Based on the common-sense idea that sales leads are a “privilege” and not a “right” for field sales reps, the Pull World of ALEA is a CRM-agnostic system that enables companies to maximize sales conversions from their demand generation campaigns.