D'banj was lead speaker at the fourth Nigerian Entertainment Conference, which took place on Wednesday April 20, at Landmark Event Centre in Oniru, Lagos. His presentation during the final session - 'Intervention Strategies: An Open Conversation and Case Studies' - pointed out some of the problems in the Nigerian music and movie industry; while highlighting possible

3. CRBT
RINGTONES
DVD/CDCINEMAS
SYNC/
BRANDING

6. ORIGINAL VERSUS FAKE…
CAN YOU TELL THE DIFFERENCE?

7. § 5,000,000 DVD Players sold in Nigeria in 2015 (Source: Gabosky)
§ 1 million phyiscal customers in SLOT monthly
§ 100,000 smartphones sold in SLOT per month

8. 2015 CONTENT REVENUE
SHARE..
Total Revenue
Networks Share
(60%)
Content Providers
(CPs)
Share (40%)
Content Owners
(CO’s) / Content
Creators (CC)
Avg share (50 : 50)
With CP
N40 Billion N24 Billion N16 Billion N8 Billion
Did Content Owners receive the full N8 Billion? NO!

10. T.A.G

11. G - M E D I A

12. “Content is the new Crude,and
Publishing is the creative industries
pension plan…”
-Daniel Dapo Oyebanjo