My Top Facebook Marketing Tips!
A presenation at the allthingfacebook 17 conference (allthingfacebook.gr), about facebook (advertising) marketing tips. Two marketing tips where presented: 1. An approach of how to structure a facebook ad account. The answer given, was "according to the phase of the buying cycle the users are in". 2. "Which users should I target and with what objective, when I have low budget, or I am only interested in CPA?” Answer given: Τarget the users who have been deep (shopping cart!) in your eshop lately with a product catalog sales campaign Other quick tips: - Use, also, CRM data for audiences creation - Discover your Customers’ Life Time Value - At least, separate users into New and Returning ones - Create a Product Catalog Sales campaign! - Be granular! Segmentation by: buying cycle stage placement recency of visit eg. 0-3, 4-7, 7-15, 15-30 days funnel stage eg. Home page > Category > Product > Shopping cart > Buyers (be carefull to not create very small audiences!)
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My Top Facebook Marketing Tips!
- 1. My 2 top Facebook Marketing tip(s) in 6 min or more! Thanasis Paraskevopoulos Marketing Director
- 2. =
- 3. 1st Facebook Marketing tip “How to structure my Facebook ad account;”
- 4. “According to the phase of the buying cycle the users are in”
- 5. Page like campaign > Video campaigns > Blog content promotion (link clicks) > Email Acquisition campaign > Product categories & Best seller products campaigns Cross sell dynamic remarketing campaigns for recent buyers Remarketing campaigns to wake up past buyers Dynamic remarketing campaigns Product categories & Best seller products campaigns Consideration Awareness Purchase Loyalty
- 6. 2nd Facebook Marketing Tip “Which users should I target and with what objective, when I have low budget, or I am only interested in CPA?”
- 7. Objective: Product Catalog Sales Interests Behavior Lookalike audiences CRM audiences Website traffic audiences (recency of visit & funnel stage) € €€€ B u d g e t C P A High Low
- 8. Quick Tips/Recap - Use, also, CRM data for audiences creation - Discover your Customers’ Life Time Value - At least, separate users into New and Returning ones - Create a Product Catalog Sales campaign! - Be granular! Segmentation by: – buying cycle stage – placement – recency of visit eg. 0-3, 4-7, 7-15, 15-30 days – funnel stage eg. Home page > Category > Product > Shopping cart > Buyers - Study, study and Experiment!
Editor's Notes
- Good evening, Today, I will talk about two marketing tips, that even though they are ad platform agnostic to a large extend, Καλησπέρα σας Σήμερα θα σας μιλήσω εκ μέρους της celestino, όσον αφορά 2 βασικά marketing tips, τα οποία χρησιμοποιούμε στην εταιρεία. Παρόλο που και τα 2 marketing tips που θα σας παρουσιάσω είναι platform agnostic…, δηλαδή μπορούν να βρουν εφαρμογή και σε άλλες διαφημιστικές πλατφόρμες, τουλάχιστον σε κάποιον ικανοποιητικό βαθμό, Εντουτοις….
- Facebook can serve them very well!
- A common question of many advertisers, brands and agencies
- The answer we gave is…
- With Facebook advertising we can reach users at each phase of the buying cycle they are in, with the right messaging
- A second common question I hear a lot!
- My answer is target the users who have been deep (shopping cart!) in your eshop lately with a product catalog sales campaign!
- Be granular! But be careful to not create very small audiences