Tanja Gligorović

Croatia Croatia

Director of Digital Communication Dept. at Podravka

I currently work as a Director of Digital Communication Dept. at Podravka d.d., one of the leading FMCG companies in Southeastern, Middle and Eastern Europe which operates in 40+ countries in 5 continents. I am responsible for: - Creating and implementation of company digital communication strategy as well as company digital standards and procedures, - Development of new, and maintaining existing online platforms (i.e. web pages, mobile applications, brand social media profiles and other innovative digital platforms and content), - Defining tactics, budgeting, development, execution, optimization and evaluation of the multi-channel digital marketing campaigns using owned, earned,...