SignalTarget fasttrac presentation

Editor's Notes

1. Good Afternoon I’m Thomas Foydel and I want to increase revenue for your professional service firms – let me tell you how
2. The opportunity we see is that business buyers continue to move to the Internet to search for expertise because they control their circle of experts, they are the gatekeepers Our friends at google supply relevant search results, making search efficient. The question for professionals is how to gain admission to the inner circle.
3. The problem: Engineers for example are problem solvers, not so strong in the soft arts of marketing All time is billable – they need something that works well but respects their time constraints Not served well by traditional marketing, so there is some reticence for online marketing Simplifying online marketing, keeping it automated and measureable.
4. Our target market We sliced and diced the larger vertical to about 170,000 firms nationally Can’t mass market their specialized expertise, but perfect for Internet marketing They have collateral ready to offer Whitepapers, case studies, presentations, they have collateral in spades This market will continue to grow – competition and opportunity If I implement a mechanical engineering firm in Seattle, why not Minneapolis, Dallas, Baltimore
5. SignalTarget solves the problems that professionals face when marketing by creating a platform helps then generate inbound demand for their expertise, capture the demand as leads through an offer/trial, and then nurture those leads over time until they become clients. Our Competitive Advantage is that SignalTarget is an integrated suite; it all works together without any manual effort. We help you set it up and then update it on a semi-annual basis. It runs without any additional effort from the firm’s human resources.
6. Position SignalTarget to our customers and against our competition Sites have a purpose, and most importantly our sites our integrated with the whole solution. The site is really the face of the solution, and the muscles doing the heavy lifting our in the background. SignalTarget = Integrated, Automated. The competition = Proprietary, Stand Alone, Expensive,
7. So Mark call us up, we hear this conversation all the time, and we chat for a bit and then he drops the big question: Does this really work? Well Mark let’s see: You visited our site 3 time before you signed up for the Whitepaper “7 Ways to Market Your Firm’s Expertise.” You then came back a month later and view a presentation. Then 2 weeks later you downloaded a case study. In between these last visits we sent you 8 emails, you read 6 and clicked through 3. And today you’re calling me. Do you think it works?
8. Monthly subscription very attractive Add additional revenue and bring sites live quickly and with less pain Having a multi-tenant platform is really important because it enables significantly lower costs than any other solution I can forsee for example a proposal builder built into the system
9. 3 years The key is the new customers per month and year and how this builds revenue