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COMPANY REPORT                        Satellite Shop in the Netherlands




Not far from downtown Amsterdam youโ€™ll
๏ฌnd the eeshop.nl satellite store. If you follow
the Rozengracht from the main place Dam
past all of the tourist shops youโ€™ll eventu-
ally end up in front of a store loaded with
satellite components in their front display
window with the eeshop.nl company
name right above it. A clever idea: to
name his business the same as its
web address. Who came up with
this idea?




                                                                                    That would be Antonio Gor-
                                                                                  gievski, born in Macedonia, but
                                                                                  calling Amsterdam his home
                                                                                  since 1991. How did he end up
                                                                                  running a satellite shop?

                                                                                     He told us how it all started:
                                                                                  โ€œIt was in 1995 when I started
                                                                                  playing with an Amstrad 80cm
                                                                                  dish to receive among other
                                                                                  things     D2-MAC      channelsโ€,
                                                                                  remembers Antonio while sip-
                                                                                  ping at a can of cola. He became
                                                                                  a real satellite enthusiast and
                               eeshop.nlโ€™s store in central Amsterdam. Anto-      word of this spread quickly
                               nio can communicate with his customers in a        among his friends and acquain-
                               number of languages: naturally Dutch, but also     tances. The story has a familiar
                               English, Spanish, German, Italian and his native   theme: he would erect satel-
                               language Macedonian (Serbian and Croatian).        lite systems after work and on
                               GSO in Dutch means Community Systems.


70 TELE-satellite & Broadband โ€” 10-1
                                   1/2008 โ€” www.TELE-satellite.com
weekends, alongside his regu-         his decision back then to make        Fortunately, Holland ๏ฌnds          What does the HDTV situation
lar job as a Cable Installation       his hobby his business.            itself ideally located geographi-   look like? We wanted to know:
Supervisor with the local cable                                          cally: the three ASTRA positions    โ€œIn 2008 40% of sales were
provider UPC.                           His ๏ฌrst year turned out to be   19.2, 23.5 and 28.2 east, that      for HD receivers and in 2009 it
                                      quite good: โ€œI sold between 500    are actually optimized for Great    reached 90%โ€, reveals Antonio.
   Back then he bought his sat-       and 600 systemsโ€, remembers        Britain, can be received equally
ellite components from eeshop,        Antonio. Since then, his best      as well in The Netherlands as         He only sells quality products,
founded by someone named              year was 2007 where he sold        can the HOTBIRD satellite at        โ€œ30% of the receivers I sell
Eddie in 1978 as a dealer in TV       nearly 1000 systems.               13 east. And since most of the      are from Top๏ฌeldโ€, he explains
components.                                                              Dutch people grow up learning       about his customers prefer-
                                         We wanted to know what his      English as a second language,       ences. โ€œLately, the sale and
   Eddie was the ๏ฌrst to sell sat-    best selling products are and      they also enjoy watching British    installation of larger community
ellite antennas in Amsterdam.         were surprised to learn that       TV channels.                        distribution systems has picked
But as time wore on, Eddie was        almost half of his sales are                                           upโ€, comments Antonio, โ€œThis
slowly loosing the drive to con-      for the Multytenne from Tech-         As you would expect, 90% of      should become a large part of
tinue running his business. As        niSat, a small 45cm multifeed      eeshop.nlโ€™s customers are from      the business in the future.โ€
one of his regular customers,         antenna. โ€œAnother 40% of sales     Holland. The rest are expa-
Antonio naturally could sense         are for the 64/78cm Multifeed      triates from every corner of          We wish him great success in
this and realized that this was       Antenna from Triax with the        Europe that buy antennas from       the future!
his chance of a lifetime: โ€œI took     remaining 5% being single sat-     him to receive their favorite
over Eddieโ€™s business in 2004โ€,       ellite dishes.โ€                    programs from home.
explained Antonio still smiling at




         Antonio Gorgievski is the sole proprietor of eeshop.
         nl and a regular reader of TELE-satellite: โ€œI use
         TELE-satellite to get acquainted with everything
         new in the satellite sceneโ€, he says. The Discovery
         Channel HD can be seen on the large ๏ฌ‚at-screen TV
         and the receiver models he has available are in the
         display case.




72 TELE-satellite & Broadband โ€” 10-1
                                   1/2008 โ€” www.TELE-satellite.com

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Eeshop

  • 1. COMPANY REPORT Satellite Shop in the Netherlands Not far from downtown Amsterdam youโ€™ll ๏ฌnd the eeshop.nl satellite store. If you follow the Rozengracht from the main place Dam past all of the tourist shops youโ€™ll eventu- ally end up in front of a store loaded with satellite components in their front display window with the eeshop.nl company name right above it. A clever idea: to name his business the same as its web address. Who came up with this idea? That would be Antonio Gor- gievski, born in Macedonia, but calling Amsterdam his home since 1991. How did he end up running a satellite shop? He told us how it all started: โ€œIt was in 1995 when I started playing with an Amstrad 80cm dish to receive among other things D2-MAC channelsโ€, remembers Antonio while sip- ping at a can of cola. He became a real satellite enthusiast and eeshop.nlโ€™s store in central Amsterdam. Anto- word of this spread quickly nio can communicate with his customers in a among his friends and acquain- number of languages: naturally Dutch, but also tances. The story has a familiar English, Spanish, German, Italian and his native theme: he would erect satel- language Macedonian (Serbian and Croatian). lite systems after work and on GSO in Dutch means Community Systems. 70 TELE-satellite & Broadband โ€” 10-1 1/2008 โ€” www.TELE-satellite.com
  • 2. weekends, alongside his regu- his decision back then to make Fortunately, Holland ๏ฌnds What does the HDTV situation lar job as a Cable Installation his hobby his business. itself ideally located geographi- look like? We wanted to know: Supervisor with the local cable cally: the three ASTRA positions โ€œIn 2008 40% of sales were provider UPC. His ๏ฌrst year turned out to be 19.2, 23.5 and 28.2 east, that for HD receivers and in 2009 it quite good: โ€œI sold between 500 are actually optimized for Great reached 90%โ€, reveals Antonio. Back then he bought his sat- and 600 systemsโ€, remembers Britain, can be received equally ellite components from eeshop, Antonio. Since then, his best as well in The Netherlands as He only sells quality products, founded by someone named year was 2007 where he sold can the HOTBIRD satellite at โ€œ30% of the receivers I sell Eddie in 1978 as a dealer in TV nearly 1000 systems. 13 east. And since most of the are from Top๏ฌeldโ€, he explains components. Dutch people grow up learning about his customers prefer- We wanted to know what his English as a second language, ences. โ€œLately, the sale and Eddie was the ๏ฌrst to sell sat- best selling products are and they also enjoy watching British installation of larger community ellite antennas in Amsterdam. were surprised to learn that TV channels. distribution systems has picked But as time wore on, Eddie was almost half of his sales are upโ€, comments Antonio, โ€œThis slowly loosing the drive to con- for the Multytenne from Tech- As you would expect, 90% of should become a large part of tinue running his business. As niSat, a small 45cm multifeed eeshop.nlโ€™s customers are from the business in the future.โ€ one of his regular customers, antenna. โ€œAnother 40% of sales Holland. The rest are expa- Antonio naturally could sense are for the 64/78cm Multifeed triates from every corner of We wish him great success in this and realized that this was Antenna from Triax with the Europe that buy antennas from the future! his chance of a lifetime: โ€œI took remaining 5% being single sat- him to receive their favorite over Eddieโ€™s business in 2004โ€, ellite dishes.โ€ programs from home. explained Antonio still smiling at Antonio Gorgievski is the sole proprietor of eeshop. nl and a regular reader of TELE-satellite: โ€œI use TELE-satellite to get acquainted with everything new in the satellite sceneโ€, he says. The Discovery Channel HD can be seen on the large ๏ฌ‚at-screen TV and the receiver models he has available are in the display case. 72 TELE-satellite & Broadband โ€” 10-1 1/2008 โ€” www.TELE-satellite.com