nba social stats unmetric

1. Comparison of
NBA Teams on
Facebook, Twitter, Instagram
Facebook date range: Jan 01, 2015 – May 19, 2016
Twitter date range: Jan 01, 2015 – May 19, 2016
Instagram date range: Jan 25, 2015 – May 19, 2016

2. On Facebook Los Angeles Lakers had the largest fan base of 21,721,291, while Golden State Warriors showed the
highest fan growth of 179.00%.
Community growth
Facebook
Fan Growth
Twitter
Follower Growth
Instagram
Follower Growth
Golden State Warriors 179.00% 209.07% 606.74%
Detroit Pistons 34.67% 56.65% 196.54%
Washington Wizards 62.93% 54.33% 201.31%
Miami Heat 0.46% 17.39% 59.78%
Dallas Mavericks 10.30% 55.92% 161.83%
Chicago Bulls 6.98% 37.96% 181.11%
Boston Celtics -0.82% 17.28% 76.18%
New York Knicks 4.87% 27.46% 73.47%
Los Angeles Lakers -1.13% 16.92% 87.68%
Denver Nuggets 9.90% 37.77% 104.54%
Phoenix Suns 13.60% 42.01% 206.31%
Philadelphia 76ers 29.78% 53.86% 157.05%
Brooklyn Nets 12.68% 25.71% 98.84%
Los Angeles Clippers 26.67% 40.72% 149.56%
Minnesota Timberwolves 40.30% 52.31% 284.91%

3. Social Network Based Performance Audit

4. Los Angeles Clippers received the highest percentage of
Positive Sentiment (100.00%).
Chicago Bulls garnered the most number of mentions
Facebook Twitter
Sentiment Mentions
0% 20% 40% 60% 80% 100%
Detroit Pistons
Washington Wizards
Dallas Mavericks
Denver Nuggets
Phoenix Suns
Philadelphia 76ers
Brooklyn Nets
Los Angeles Clippers
Minnesota
Timberwolves
Negative Neutral Positive
0 100,000200,000300,000400,000500,000600,000
Denver Nuggets
Philadelphia 76ers
Minnesota Timberwolves
Los Angeles Clippers
Golden State Warriors
Detroit Pistons
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
Los Angeles Lakers
Brooklyn Nets
NBA New York Knicks
Washington Wizards
The Phoenix Suns
User Mentions

5. Twitter Instagram
AverageReplyTime HashtagUsage
Denver Nuggets were the fastest to reply to Tweets.
0% 20% 40% 60% 80% 100%
Denver Nuggets
Philadelphia 76ers
Minnesota Timberwolves
Los Angeles Clippers
Golden State Warriors
Detroit Pistons
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
Los Angeles Lakers
Brooklyn Nets
NBA New York Knicks
Washington Wizards
The Phoenix Suns
Replies
<15 mins <1 hour <1 day >1 day
The hashtag most used was ‘#detroitbasketball’
0 200 400 600 800
#detroitbasketball
#knicks
#nets
#celtics
#nuggets
#dubnation
#wearephx
#pistons
#twolves
#greenrunsdeep
#repost
#warriors
#dcrising
#repost
#bulls
Posts

6. Deconstructing the Content Strategy of the NBA Teams

7. Golden State Warriors published the greatest number of posts (4,975) and the highest average engagement, with a
score of 882.
Facebook Engagement
0 1000 2000 3000 4000 5000 6000
0 100 200 300 400 500 600 700 800 900 1000
Golden State Warriors
Detroit Pistons
Washington Wizards
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
New York Knicks
Los Angeles Lakers
Denver Nuggets
Phoenix Suns
Philadelphia 76ers
Brooklyn Nets
Los Angeles Clippers
Minnesota Timberwolves
Number of Posts
Engagement Score
Engagement Score Number of Posts

8. Golden State Warriors received the most number of Likes (132,640,426), the most number of Comments (2,651,057)
and the most number of Shares (8,614,438).
Engagement Breakdown
0K 20,000K 40,000K 60,000K 80,000K 100,000K 120,000K 140,000K
Golden State Warriors
Detroit Pistons
Washington Wizards
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
New York Knicks
Los Angeles Lakers
Denver Nuggets
Phoenix Suns
Philadelphia 76ers
Brooklyn Nets
Los Angeles Clippers
Minnesota Timberwolves
Likes Comments Shares

9. Golden State Warriors published the most number of posts (4,904).
Share Of Voice – Volume of Posts
10%
13%
5%
9%
10%
6%
7%
4%
6%
5%
3%
5%
6%
5%
6%
Los Angeles Clippers
Golden State Warriors
New York Knicks
Detroit Pistons
Washington Wizards
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
Los Angeles Lakers
Denver Nuggets
Phoenix Suns
Philadelphia 76ers
Minnesota Timberwolves
Brooklyn Nets

10. Golden State Warriors received the largest
volume of Likes (132,640,426), among the
brands in "Competitors" Group.
Golden State Warriors received the largest
volume of Comments (2,651,057), among the
brands in "Competitors" Group.
Golden State Warriors received the largest
volume of Shares (8,614,438), among the
brands in "Competitors" Group.
Share Of Voice – Likes, Comments and Shares
6%
46%
3%
1%
1%
8%
3%
13%
1%
13%
1%
1%
1%
1%
1%
7%
39%
5%
2%
2%
9%
4%
12%
2%
10%
1%
2%
2%
2%
1%
4%
47%
3%
2%
1%
7%2%
14%
1%
14%
0%
1%
2% 1%
1%
Los Angeles Clippers Golden State Warriors New York Knicks Detroit Pistons Washington Wizards
Miami Heat Dallas Mavericks Chicago Bulls Boston Celtics Los Angeles Lakers
Denver Nuggets Phoenix Suns Philadelphia 76ers Minnesota Timberwolves Brooklyn Nets

11. Most Engaging Brand Posts
Golden State Warriors
18-MAY-16, WED 11:31PM
Dubs even things up!
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 319,954 6,321 38,702 Uncategorized
Golden State Warriors
18-MAY-16, WED 10:53PM
15 points in 1:58? #StephGonnaSteph
on TNT.
Golden State Warriors
16-MAY-16, MON 11:38PM
Dubs trail series 1-0. #WCF
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 93,666 5,327 20,391 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 98,954 8,116 19,955 Uncategorized

12. Most Engaging Brand Posts
Golden State Warriors
12-MAY-16, THU 10:58PM
The Dubs will face the Oklahoma City
Thunder in the Western Conference
Finals.
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 176,454 5,268 19,537 Uncategorized
Golden State Warriors
12-MAY-16, THU 1:37AM
On to the Western Conference Finals,
#DubNation! #Warriors win series vs.
Portland in 5 games. #Stre ..
Golden State Warriors
12-MAY-16, THU 1:35AM
4th quarter ridiculousness, courtesy of
Stephen Curry.
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 119,777 2,189 22,470 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 126,952 3,979 18,927 Uncategorized

13. Golden State Warriors published the greatest number of posts (21,187). It also had the highest average engagement,
with a score of 547.
Twitter Engagement
0 5000 10000 15000 20000 25000
0 2000 4000 6000 8000 10000 12000 14000 16000
Denver Nuggets
Philadelphia 76ers
Minnesota Timberwolves
Los Angeles Clippers
Golden State Warriors
Detroit Pistons
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
Los Angeles Lakers
Brooklyn Nets
NBA New York Knicks
Washington Wizards
The Phoenix Suns
Number of Tweets
Engagement Score
Proactive Tweets Engagement Score Tweets

14. Golden State Warriors tweeted the most compared to the other teams.
Frequency of Tweets
0 5,000 10,000 15,000 20,000 25,000
Denver Nuggets
Philadelphia 76ers
Minnesota Timberwolves
Los Angeles Clippers
Golden State Warriors
Detroit Pistons
Miami Heat
Dallas Mavericks
Chicago Bulls
Boston Celtics
Los Angeles Lakers
Brooklyn Nets
NBA New York Knicks
Washington Wizards
The Phoenix Suns
Tweets(in selected period)
Proactive Tweets Retweets Replies

15. Golden State Warriors received the most Favorites as well as the most Replies.
Replies, Retweets and Favorites
0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
Denver Nuggets
Los Angeles Lakers
Dallas Mavericks
Chicago Bulls
Boston Celtics
Detroit Pistons
The Phoenix Suns
Golden State Warriors
Miami Heat
Minnesota Timberwolves
Washington Wizards
Los Angeles Clippers
NBA New York Knicks
Brooklyn Nets
Philadelphia 76ers
Favorites Retweets Replies

16. 01-Dec-15, Tue 09:31PM
ENGMT. FAV. REPLIES RETWEETS
1,000 1,914 83 2,754
Top Engaging Tweets
https://t.co/Kk0oH6a1JI Rest in peace, Dr. Dunk.
https://t.co/YYMauXboJs
25-Nov-15, Wed 09:49PM
ENGMT. FAV. REPLIES RETWEETS
1,000 4,269 111 5,244
27-Aug-15, Thu 05:50PM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,615 44 3,107
Philadelphia 76ers Philadelphia 76ers Philadelphia 76ers

17. June 6, 2001: The Step Over.
#NBAFinals https://t.co/dlpL9cZ3kC
06-Jun-15, Sat 09:30AM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,080 62 3,367
Top Engaging Tweets
Mood: http://t.co/D2wYtH9Ugp May 15, 2001: MVP.
http://t.co/zczyTJrTHX
19-May-15, Tue 08:49PM
ENGMT. FAV. REPLIES RETWEETS
1,000 1,594 61 2,552
15-May-15, Fri 01:41PM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,513 38 3,365
Philadelphia 76ers Philadelphia 76ers Philadelphia 76ers

18. Instagram Engagement
0 500 1,000 1,500 2,000 2,500 3,000
Minnesota Timberwolves
Phoenix Suns
Detroit Pistons
Boston Celtics
Los Angeles Lakers
Washington Wizards
Brooklyn Nets
Golden State Warriors
Philadelphia76ers
Miami Heat
Chicago Bulls
Los Angeles Clippers
Denver Nuggets
New York Knicks _
Dallas Mavericks
Posts Engagement Score

19. Instagram - Share of Likes
2% 2% 1%
5%
18%
2%
1%
38%
1%
12%
7%
6%
0%
4%
1%
Minnesota Timberwolves
Phoenix Suns
detroit pistons
Boston Celtics
Los Angeles Lakers
officialwashingtonwizards
Brooklyn Nets
Golden State Warriors
Philadelphia76ers
miamiheat
Chicago Bulls
Los Angeles Clippers
denvernuggets
New York Knicks _
Dallas Mavericks

20. Thanks!
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