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30) which of the following statements about consum including intermediaries to see if he has correctly defined the problem. c 29) a small manufacturing firm has just experience 28) the attitudes and behavior patterns of people 27) marketing research which seeks structured resp so the research questions may not be answered. 26) one of the major disadvantages of the focus gr 25) the part of the relevant population that is su 24) ________________ ________________ utilizes qua 23) procedures that develop and analyze new inform 22) a ______________ is an organized way of contin 21) clustering techniques applied to segmenting ma 20) the process of naming broad product-markets an 19) ______________ is the process of naming broad in contrast to mass marketing a. assumes that all customers are basically the 18) target marketing 7) product is not concerned with: a. branding and its own internet site. the marketing mix varia 11) hewlett-packard sells personal computers throu electronics superstores 13) which of the following is part of a complete m 14) a marketing plan is: a. a marketing strat target 16) marketing strategy planners should recognize t and procter & gamble are too large to aim at clear 17) good marketing strategy planners know that: 15) which of the following would probably not be i inc. wants to offer customers televisions in addit 12) dell 10) a firm's decisions regarding channel type and kinds of intermediaries would fall under the m market exposure 6) to compete more successfully with its many comp famous amos added its own line of extra chunky pre 5) which of the following statements regarding mar and a firm is likely to get a competitive advantag 4) professional dental supply has been successfull and has developed strong customer relations. when professional dental supply will most likely look f and financial services within a firm. 3) which of the following statements best describe accounting 2) predicting what types of bicycles different cus estimating how many competitors will make electric a new firm that makes an electric sports car is: a. an example of the micro-macro dilemma. 1) for tesla