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QUESTION 1 PURPOSE: Manage expectations and communication across multiple stakeholders. SITUATION: The clients Facebook ad campaign isnt doing as well as it could. Their ads are starting to tank and youre not sure why. As the Client Account Manager, youre not the person whos building out ad campaigns or managing the ads (thats the paid media contractor). However, your job is to keep your clients happy! Since there are multiple stakeholders in play, how do.

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QUESTION 1 PURPOSE: Manage expectations and communication across multiple stakeholders. SITUATION: The clients Facebook ad campaign isnt doing as well as it could. Their ads are starting to tank and youre not sure why. As the Client Account Manager, youre not the person whos building out ad campaigns or managing the ads (thats the paid media contractor). However, your job is to keep your clients happy! Since there are multiple stakeholders in play, how do

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